---
title: Organic Transactions Across Social Platforms. - mabo.co.uk
description: Always struggled to keep a check on your organic transactions across Facebook & Instagram? Let Mabo tell you how to do just that.
---

[Insights ](https://mabo.co.uk/insights)

# [Organic Transactions Across Social Platforms. - mabo.co.uk](https://mabo.co.uk/insights/organic-transactions-across-social-platforms)

 Written by [Chloe Moloney](https://mabo.co.uk/insights/author/chloe-moloney) | Oct 29, 2020 12:13:02 PM

Whilst Facebook allows you to clearly see how many transactions have been generated through your paid ads on Facebook Ads Manager, it’s not always clear **how to track transactions made through your organic Instagram or Facebook page content**.

 By utilising the ** ‘Attribution’** tool in the **‘Analyze and Report’** section within your Facebook Business Manager, Facebook breaks down how many purchases were made **organically** (and through **what channel**) and the value of those purchases.

 To utilise this tool, head to  [business.facebook.com/attribution](http://business.facebook.com/attribution) and select your Business. If this is your first time using Facebook Attribution, you will see the following:

 Go ahead and click **‘get started’** and you’ll then see instructions to help set up your line of business. Once you’ve set up your line of business, it’ll take about ** 15 minutes to receive data**. It’s important to note as well that data will not be backdated and it will only start tracking the data from when the **Line of Business Attribution** is set up.

 Once all is set up, you’ll then see on the left, the following list:

 Make sure you’re on **‘Performance’.** Then, you’ll want to select ‘organic’ from the following dropdown that you will find in the middle of the page:

 Select the **data range and the event** that you would like to report on here:

 Once you have selected all of your options, you can then **scroll down to view the data** once it has been pulled through – however, this data may be very low if you have just **created the attribution model.**

 Facebook will **pull through data** from all other channels to if you are just wanting to report on Instagram and Facebook organic conversions then you are looking for the under **‘Facebook (Organic)’ and ‘Instagram (Organic)’:**

 If you’re wanting to clearly see if your organic content is generating conversions, then this is a great way to analyse organic data.

 Have you always wanted to get a closer look at your organic data but unsure how? Contact our social team [NOW](https://www.mabo.co.uk/contact/) who would be more than happy to help.

[View full post](https://mabo.co.uk/insights/organic-transactions-across-social-platforms)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Chloe Moloney"
  },
  "dateModified" : "2023-04-05T10:52:01.614Z",
  "datePublished" : "2020-10-29T12:13:02Z",
  "headline" : "Organic Transactions Across Social Platforms.",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://mabo.co.uk/insights/organic-transactions-across-social-platforms",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Insights"
  }
}
```