British Home Stores Case Study | PPC, Social Media, and SEO Agency

THE OPPORTUNITY

British Home Stores, a UK homeware retailer specialising in lighting, bedding and textiles, had reached a plateau in Meta performance.

Despite an established customer base, growth had stalled and further efficiency gains were becoming increasingly difficult to achieve. With no additional media investment available, the opportunity was to rethink how the existing budget was being used and identify where stronger commercial performance could be unlocked.

Our analysis showed that catalogue activity was already driving the strongest results, creating an opportunity to simplify the account and explore how this traditionally functional format could work harder.

THE OBJECTIVES

Rebuild growth momentum on Paid Social Media

Increase revenue without increasing media spend

Improve efficiency by increasing ROAS and reducing ACOS

OUR SOLUTION: SCALING CATALOGUE ACTIVITY

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Rather than increasing spend, we simplified the Meta account around catalogue activity, which was already delivering the strongest commercial results.

We then trialled Enhanced Catalogue Ads transforming standard product ads into dynamic, branded creatives featuring pricing, discounts and promotional messaging.

This combined Meta’s dynamic product delivery with stronger creative impact, helping us improve efficiency, increase conversions and test whether catalogue activity could become a more scalable performance driver.

REBUILDING MOMENTUM WITHOUT NEEDING TO INCREASE MEDIA SPEND

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By simplifying the account and focusing investment on the activity already showing the strongest potential, BHS was able to move beyond its previous performance plateau and achieve stronger commercial efficiency.

The Enhanced Catalogue Ads trial also proved that catalogue activity could play a much bigger role within the account, combining dynamic product delivery with more engaging, branded creative.

The campaign exceeded its original revenue and ROAS targets, improved conversion efficiency and significantly reduced ACOS, all while working within the same media budget.

Most importantly, the trial gave us a proven direction to scale. Enhanced Catalogue Ads moved from an untested capability to a permanent part of the BHS Meta strategy.