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If you spent any time in Google Ads, you've probably spotted AI Max popping up all over the shop.

In our recent article on SEO vs GEO, we looked at how AI is changing search visibility and how people find content online. But knowing about this shift is just the start. Now marketers and businesses are asking: how should websites and content be set up for AI-first search?

For years, Search Engine Optimisation (SEO) was largely about visibility in search engines and competing for those coveted ‘Top 10 blue link’ results. If your website had the right keywords, enough backlinks, strong technical foundations, and genuinely useful content, you had a pretty good chance ...

If you’re going to use Pinterest to its full potential, it helps to think beyond just “posting pretty pictures.” At its best, Pinterest sits somewhere between search, social, and content marketing. It’s not just an inspiration platform, it’s a channel that can help drive discovery, influence buying ...

When most brands think about paid social, Pinterest does not always make the list (a crying shame if you ask us!). Meta and TikTok usually steal the spotlight, while Google gets most of the credit for high-intent search. But Pinterest sits in a really interesting middle ground. It brings together ...

Over the past few years, tracking has got harder. With tighter privacy rules, browser restrictions, and the decline of third-party cookies, we simply don’t have the same level of visibility we used to. But as advertisers, it does leave us with a challenge: how do we work with less data, and still ...

You’ve probably heard this a lot lately:

We sat down with Linford, our Sales Manager, to talk about one of the most common questions he hears from potential clients. If you're already investing in Google Ads and seeing results, does SEO really make sense? Here's what Linford had to say.

By now, most marketing teams are a little wary of “trend” content. Too often it’s vague, overly optimistic, or focused on surface-level culture shifts that don’t really change how you plan campaigns, allocate budget, or measure success.