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AI has quickly become part of everyday marketing, from the ads we run to the content we create. If you feel like AI in marketing is moving faster than you can keep up with, you’re not alone. New tools, new features, and new ways of running campaigns seem to appear every week.

If you’ve been running Google Shopping ads lately, you might have noticed something unusual. Amazon, one of the biggest players in the space, has suddenly dropped out! In just a few days, Amazon’s share of Google Shopping impressions went from dominating the auctions to zero.

SEO used to be about climbing to the top of Google’s results. If you nailed the right keywords, had some decent backlinks, and kept things ticking over, you could get your content in front of people.

Visuals have always been a very important part of any good marketing strategy. But in 2025, they’ve shifted to being the main driver of performance. Today’s digital market is more crowded than ever before, with audiences overloaded and attention spans shorter. Creative is more than just about ...

Shopify is one of the most popular ecommerce platforms. This is primarily due to its ease of use, which allows you to set up a template and get online quickly. Over the last few years, Shopify has invested a lot of effort into improving its core SEO elements, and generally speaking, it’s very well ...

Amazon Prime Day 2025 is around the corner, and it’s a big one, running an unprecedented four days from 8th-11th July, making it the longest Prime Day event to date.

We were told that being constantly connected would make life better. All this access, all this information… surely that’s progress, right? But a lot of us are starting to admit, actually, it’s exhausting. The hyper-curated, always-on, algorithm-driven digital world isn’t making us happier. If ...

If you've spent any time on social media lately, you've probably noticed that influencer marketing isn't quite what it used to be. We're moving away from those big-budget celebrity endorsements and super-slick content that once dominated our feeds. For most brands, that glossy, untouchable look is ...

Social Shopping is booming and TikTok is right at the centre of it. Alongside heading to Google or Amazon with a product in mind, shoppers are also discovering things they didn’t know they wanted, all through social content! This is called discovery commerce, where shopping is happening through ...