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We sat down with Ryan Metcalfe, Mabo's Senior Social Account Manager, to talk about the research behind Mabo's latest whitepaper. Like many marketers, we'd long suspected that increasing investment in Paid Social was having a positive effect on PPC performance, but we couldn't prove it. Rather than ...

From 17 August 2026, Google is changing how some of its target-based bidding strategies work. The update is intended to provide more consistent and predictable results for campaigns that are limited by budget, particularly when advertisers adjust their campaign budgets.

When ChatGPT ads were first announced to be coming to the UK, we immediately got ourselves on the waitlist. Well, as of a few weeks ago we were let into the beta and we’ve had a snoop around and we’re here to report on our findings!

We're only just past the halfway mark of 2026, but it's already been a significant year for digital marketing.

We're having a little #ThrowbackThursday of our own today. There was a time when hashtags were the thing to use on social media. You'd squeeze as many as possible onto the end of a post in the hope of boosting visibility, reaching new audiences, and convincing the algorithm to show your content to ...

In Part 1, we looked at why AI Max matters and what it tells us about the future of Search advertising. We explored how Google is moving further towards intent-led automation, and why marketing managers need to understand the direction of travel rather than seeing AI Max as just another setting ...

If you spent any time in Google Ads, you've probably spotted AI Max popping up all over the shop.

In our recent article on SEO vs GEO, we looked at how AI is changing search visibility and how people find content online. But knowing about this shift is just the start. Now marketers and businesses are asking: how should websites and content be set up for AI-first search?

For years, Search Engine Optimisation (SEO) was largely about visibility in search engines and competing for those coveted ‘Top 10 blue link’ results. If your website had the right keywords, enough backlinks, strong technical foundations, and genuinely useful content, you had a pretty good chance ...