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We're having a little #ThrowbackThursday of our own today. There was a time when hashtags were the thing to use on social media. You'd squeeze as many as possible onto the end of a post in the hope of boosting visibility, reaching new audiences, and convincing the algorithm to show your content to ...

In Part 1, we looked at why AI Max matters and what it tells us about the future of Search advertising. We explored how Google is moving further towards intent-led automation, and why marketing managers need to understand the direction of travel rather than seeing AI Max as just another setting ...

If you spent any time in Google Ads, you've probably spotted AI Max popping up all over the shop.

In our recent article on SEO vs GEO, we looked at how AI is changing search visibility and how people find content online. But knowing about this shift is just the start. Now marketers and businesses are asking: how should websites and content be set up for AI-first search?

For years, Search Engine Optimisation (SEO) was largely about visibility in search engines and competing for those coveted ‘Top 10 blue link’ results. If your website had the right keywords, enough backlinks, strong technical foundations, and genuinely useful content, you had a pretty good chance ...

If you’re going to use Pinterest to its full potential, it helps to think beyond just “posting pretty pictures.” At its best, Pinterest sits somewhere between search, social, and content marketing. It’s not just an inspiration platform, it’s a channel that can help drive discovery, influence buying ...

When most brands think about paid social, Pinterest does not always make the list (a crying shame if you ask us!). Meta and TikTok usually steal the spotlight, while Google gets most of the credit for high-intent search. But Pinterest sits in a really interesting middle ground. It brings together ...

Over the past few years, tracking has got harder. With tighter privacy rules, browser restrictions, and the decline of third-party cookies, we simply don’t have the same level of visibility we used to. But as advertisers, it does leave us with a challenge: how do we work with less data, and still ...

You’ve probably heard this a lot lately: