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Look, we've said it before, and we'll say it again - social media has become an important part of any successful paid media strategy.

Ah, autumn is upon us, ushering in the cosy embrace of Q4. As the leaves fall and the air turns crisp, we find ourselves increasingly surrounded by 'pumpkin spice’ everything (Cheers for that one, America <3).

The pandemic seems like a distant memory today, but it led many people to think differently about what it means to be healthy and happy. People became more conscious of their health, welfare, and overall appearance. As a result, they turned to beauty and wellness products to enhance their physical ...

Google brought its plan to phase out third-party cookies on Chrome to a complete halt. This decision, while not entirely surprising to many in the industry, has significant implications for marketers, advertisers, and internet users alike. Let's break down what this means and why it matters.

Gen Z has become more than just a buzzword; they're a force reshaping the digital landscape. Think about it. Five years ago, did you know what 'Dark Academia' or 'Clean Girl' meant? Probably not. This generation is deciding and creating trends and aesthetics at a blistering pace that didn't exist ...

In today's challenging economic climate, many businesses feel the pressure to justify every pound spent. This is especially true for SEO budgets. This begs the question: How can we show that SEO is worth the investment? And how do we stay efficient while getting the results we need?

Welcome to the very first edition of our Marketing Scoop! Each month, we'll explore the latest trends in marketing, and today, we're excited to dive into the world of the joy-seeking consumer that is changing the game for marketers everywhere. So without further ado, let’s get started!

With Prime Day rapidly approaching, you may be considering whether joining Amazon's platform could be a smart move for your business. It's hard to ignore Amazon's incredible growth over the past few years, with revenue soaring from £107 billion in 2016 to an impressive £453 billion in 2023. What's ...

The new financial year is here and it's the perfect time to give your social media strategy a fresh look and set clear objectives for 2024/25. Social media has become a crucial piece of any successful marketing plan, offering unparalleled opportunities to connect with your target audience, build ...