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By now, most marketing teams are a little wary of “trend” content. Too often it’s vague, overly optimistic, or focused on surface-level culture shifts that don’t really change how you plan campaigns, allocate budget, or measure success.

After the pace of Q4, Q1 often feels a bit different. Quieter. Slower. Less urgent. And honestly, that’s usually a good thing.

At the start of last year, we put our necks on the line and shared our predictions for the consumer trends we believed would shape 2025. We promised we’d come back and sense‑check ourselves once the year had played out, and now felt like the right time to do exactly that.

Black Friday 2025 didn’t give us a neat headline. It wasn’t the explosive return some predicted, nor the collapse others feared. Instead, it was messy, expensive, and strangely resilient? It was an interesting mixture of strong demand tangled up with rising costs, cautious shoppers, and a ...

Creating a content strategy can be a love-hate task for marketers. You know it needs doing, you know it’ll pay off, but it’s not always your favourite job on the list.

Black Friday Cyber Monday arrives in a few days and even the most seasoned e-commerce teams are starting to feel the pressure. You’ve crafted the offers. You’ve built the campaigns. And now for marketers, this is when months of planning come into focus but also where small, easily overlooked ...

Search is changing fast. Between Google’s new AI Overviews and the rise of GEO and AEO, more people are finding their answers without ever leaving the results page. That might sound like bad news for clicks, but it’s really a sign that search behaviour is evolving. These “zero-click” results mean ...

Every ecommerce business feels it when Q4 rolls around. Shoppers start browsing earlier, inboxes fill with offers, and competition for clicks and conversions ramps up fast. By the time Black Friday and Christmas arrive, the pace is relentless, but so is the potential.

You’ve probably seen the news already, it’s the buzz of the marketing world at the moment, but just in case you haven’t, Meta has started rolling out ad-free subscriptions for Facebook and Instagram in the UK. For the first time, there’s a clear price tag on stepping outside the ad-supported model, ...