ABOUT THE ROLE
We are looking for a Creative Content Lead to drive the creation of high-quality digital content across video, photography, and graphics/animation for a diverse range of clients.
This is a hands-on role, focused on producing performance-driven creative that supports digital marketing campaigns across platforms including YouTube, Meta, TikTok, Pinterest, and Display Networks.
You will work closely with internal teams and clients to develop creative ideas, identify content opportunities, and produce content that delivers results across the various platforms.
We are looking for a candidate who is:
- Creative and ideas-driven, with a strong eye for detail
- Hands-on and highly practical in production
- Commercially aware and able to work within budgets
- Collaborative and confident working with clients and teams
- Proactive, adaptable, and solutions-focused
KEY RESPONSIBILITIES INCLUDE:
Content Creation & Production
- Plan, shoot, and edit video and photography content
- Create graphics and simple animations for digital campaigns
- Deliver high-quality, platform-optimised content
- Ensure all outputs align with brand guidelines and campaign objectives
Creative Ideation & Direction
- Develop creative concepts based on client briefs, brand, and budget
- Recommend appropriate production approaches (from high-end shoots to low-cost/AI solutions)
- Identify content gaps and opportunities across new and existing clients
- Adapt creative output to suit different platforms and audience behaviours
Multi-Channel Collaboration
- Work closely with Social Media, PPC, SEO, client success team and internal marketing teams
- Contribute to integrated campaign planning
- Ensure content is designed to perform across multiple digital channels
Client Collaboration
- Liaise directly with clients to understand content needs and objectives
- Present ideas, concepts, and final outputs confidently
- Support pitches and proposals with creative input
Production & Resource Management
- Plan and deliver content within agreed budgets and timelines
- Select appropriate production methods based on client investment level
- Manage shoots (location, equipment, logistics where required)
- Build and maintain a network of digital content creators/freelance creators to support delivery
Scalable & Budget-Aware Content Creation
- Use AI tools, animation, and creative approaches to deliver content at varying budget levels
- Produce effective low-cost content where needed (AI, UGC-style, lightweight production)
- Balance quality, efficiency, and commercial viability
Portfolio & Sales Support
- Build and maintain a strong showreel and content portfolio
- Support new business efforts by showcasing creative capabilities
- Contribute to pitch work with ideas and example outputs
NECESSARY SKILLS & EXPERIENCE INCLUDE:
- Strong experience in video production and editing
- Good working knowledge of photography and lighting
- Experience creating content for digital marketing channels (YouTube, Meta, Pinterest, TikTok etc)
- Ability to produce graphics and/or simple animation
- Experience working with B2C and B2B clients
- Strong understanding of content performance in digital campaigns
- Ability to manage multiple projects and deadlines
Also desirable would be:
- Experience in an agency environment
- Knowledge of eCommerce content strategies
- Experience using AI tools for content creation
- Motion design or advanced editing skills
WHAT WE OFFER:
- A warm, friendly working environment among a fantastic team
- An employee reward scheme
- 32 days paid holiday (inclusive of Bank holidays)
- Flexi-time and opportunity for remote working
If this sounds like the challenge for you, please get in touch by emailing your CV and cover letter to hello@mabo.co.uk