Trade Radiators | PPC, Social Media, and SEO Agency

THE OPPORTUNITY

Factory Flooring Direct wanted to grow beyond its legacy perception as a laminate and vinyl retailer and compete more effectively across higher-value flooring categories.

The opportunity was to increase demand for premium product lines such as solid wood, engineered wood and herringbone flooring, while maintaining overall sales volume and campaign efficiency.

The campaign also launched during a seasonal Q4 slowdown, when demand for home renovation naturally softens. This meant growth could not rely on existing purchase intent alone.

There was also an opportunity to strengthen how products were positioned online, making the proposition clearer and more competitive while building greater visibility with homeowners earlier in the buying journey.

THE OBJECTIVES

Increase Year-on-Year revenue across paid media

Grow monthly conversions across higher-value categories

Increase reach with relevant audiences while maintaining ROAS

OUR SOLUTION: CONNECTING BRAND REPOSITIONING WITH PERFORMANCE

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We built an integrated paid media strategy designed to influence customers from initial discovery through to purchase. Meta focused on building awareness and reshaping brand perception through lifestyle-led creative that showcased premium flooring in realistic home environments, helping position our client beyond its traditional value-led categories.

Google Ads then supported high-intent demand, helping connect customers with relevant products as they moved closer to purchase. We also improved campaign measurement and customer journey visibility, giving the team a clearer understanding of how different interactions contributed to conversion and enabling more relevant follow-up activity.

Alongside the media strategy, we worked with the client to improve how pricing was presented online, making products easier to compare and strengthening their competitiveness within the market.

THE CAMPAIGN BUILT DEMAND WHILE STRENGTHENING BRAND POSITION IN PREMIUM CATEGORIES

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The integrated strategy helped Factory Flooring Direct reach more potential customers, strengthen visibility across premium product categories and generate strong year-on-year revenue growth across both Meta and PPC. The campaign also created a more connected journey from discovery through to purchase.

Lifestyle-led creative helped introduce the brand to new audiences, while paid search supported customers as their purchase intent increased. Improved measurement gave the team clearer insight into customer behaviour, supporting more informed optimisation and a stronger understanding of the path to purchase.

The campaign also helped reinforce our client's position beyond its traditional product categories, supporting growth in a more competitive and higher-value part of the market during a traditionally softer trading period..