CURRENT VACANCIES

HEAD OF SEO 

MONDAY – FRIDAY | 37.5 HOURS PER WEEK 
ANNUAL SALARY: £45,000-£55,000
LOCATION: MIDDLESBROUGH 

Looking for a fast-paced exciting career in a growing award-winning digital marketing agency? Have a passion for building strategic partnerships? We are now on the hunt for a talented Head of SEO to join our team!

ABOUT THE ROLE

We are looking for an ambitious, commercially minded Head of SEO to lead our SEO offering and help drive organic growth for both our clients and our agency.

This is a senior leadership role with responsibility for setting the SEO strategy across the agency, overseeing client performance, developing our SEO offering, and leading and mentoring a high-performing SEO team.

You’ll be equally comfortable discussing technical SEO with specialists, organic growth strategies with clients, and commercial opportunities with senior leadership. You’ll play a key role in evolving our approach to SEO as search continues to change through AI, SERP features, automation, and increasingly complex user journeys.

KEY RESPONSIBILITIES

SEO Strategy & Performance

• Own the agency’s overall SEO strategy, methodology, and best-practice framework.
• Develop sophisticated SEO strategies across technical SEO, content and digital PR/link acquisition.
• Lead the development of SEO strategies that strengthen client visibility across AI search and LLM-led discovery, supported by credible testing and measurement.
• Lead SEO strategy for key clients and provide senior-level guidance on other accounts.
• Ensure SEO activity is closely aligned with wider digital marketing, content, paid media, PR, and commercial objectives.
• Analyse performance data and translate insights into clear, commercially focused recommendations.
• Stay ahead of developments in Google, search behaviour, AI search, generative search experiences, and the wider organic landscape.
• Establish processes for testing, experimentation, and innovation within the SEO team.

Team Leadership

• Lead, develop, and inspire the SEO team, creating a culture of high standards, collaboration, accountability, and continuous learning.
• Drive and encourage a client-first attitude throughout the team.
• Manage and mentor a team of SEO specialists and Digital PR specialists.
• Set clear objectives and KPIs for the SEO department.
• Identify skills gaps and create development plans to support career progression.
• Review the quality of SEO strategies, deliverables, reporting, and client recommendations.
• Support recruitment and help shape the future structure of the SEO department.

Client Leadership

• Build trusted relationships with senior client stakeholders and act as a senior SEO advisor.
• Support/lead marketing reviews, proposals and client presentations.
• Communicate complex SEO concepts clearly to non-technical audiences.
• Identify opportunities to grow existing client relationships and expand SEO services.
• Help manage challenging situations and provide strategic direction when performance or delivery falls short of expectations.
• Ensure clients understand not just what we’re doing, but why we’re doing it and how it contributes to their business goals.
  

Commercial and Agency Growth 

• Contribute to new business pitches, proposals, scopes of work, and pricing.
• Identify opportunities to develop new SEO products, services, and revenue streams.
• Work closely with other agency departments to create integrated digital strategies.
• Support forecasting, resource planning, utilisation, and profitability across SEO accounts.
• Help position the agency as a market leader in organic search.
  

Reporting and Operations

• Define and maintain high standards for SEO reporting and measurement ensuring teams use meaningful KPIs that demonstrate business impact.
• Improve internal processes, tools, documentation, and workflows to increase efficiency and quality.
• Use data and automation intelligently to improve SEO delivery without compromising strategic thinking or quality.
• Work with senior leadership to establish departmental priorities and contribute to wider agency strategy.

WHAT WE'RE LOOKING FOR 

An experienced SEO leader who combines deep technical and strategic expertise with strong commercial and people-management skills. You possess exceptional service standards and are deeply committed to fostering a client-first culture across the team

Essential Experience

• Significant experience working in SEO, ideally within a digital marketing or SEO agency environment.
• Proven experience leading SEO strategies for multiple clients, industries, or markets.
• Strong understanding of technical SEO, content strategy, authority/link building, analytics, and search performance.
• Experience managing, mentoring, and developing SEO professionals.
• Strong client-facing and presentation skills, including experience working with senior stakeholders.
• Experience contributing to pitches, proposals, and business development.
• Strong analytical skills and the ability to turn data into actionable commercial insights.
• Excellent written and verbal communication skills.
• A strong understanding of how SEO fits into the wider digital marketing ecosystem.
  

Desirable Experience

• Experience managing an SEO department.
• Experience with enterprise or technically complex websites.
• Specific ecommerce SEO experience.
• Experience with digital PR and content-led SEO.
• Familiarity with SEO automation, AI tools, and emerging approaches to search.
• Experience with tools such as Google Search Console, GA4, Screaming Frog, Sitebulb, Semrush, Looker Studio, or equivalent platforms.
  
  

WHAT WE OFFER

• A warm, friendly working environment among a fantastic team
• An employee reward scheme
• 33 days paid holiday (inclusive of Bank holidays)
• Flexi-time and hybrid working
  

The role is full time working 7.5 hours a day Monday – Friday, with a salary range £45,000 - £55,000 dependent on experience