LBS Horticulture Case Study | PPC, Social Media, and SEO Agency

THE OPPORTUNITY

LBS Horticulture had no previous SEO activity and very little organic presence, creating a clear opportunity to increase visibility in search and open up organic as a new revenue channel.

With a low authority score and minimal backlink profile, there was also significant scope to strengthen the website’s ability to compete against more established brands in the horticulture and landscaping sector.

The opportunity was to build that presence from the ground up by improving technical SEO, strengthening authority and creating useful content that could attract both search demand and media attention.

THE OBJECTIVES

Increase revenue from organic channels

Improve domain authority through relevant backlinks

Build brand credibility through consistent industry coverage

OUR SOLUTION: USING EXPERT CONTENT TO GROW AUTHORITY

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We combined technical SEO, expert-led content and digital PR to build LBS Horticulture’s search visibility, authority and credibility at the same time.

Rather than treating SEO and PR as separate activities, we used the expertise already within the business to support both. LBS Horticulture’s in-house gardening specialist became a valuable source of expert commentary, helping us respond to journalist requests, build media relationships and secure relevant coverage across national and industry publications.

Alongside this, we developed a large bank of practical, search-led content around the questions customers were already asking. This gave LBS more opportunities to appear in search while reinforcing the brand as a useful and trusted source of horticultural expertise.

Together, this approach helped strengthen the backlink profile, improve domain authority and create a more sustainable foundation for organic growth.

SEO BECAME A MEANINGFUL DRIVER OF REVENUE, AUTHORITY AND BRAND VISIBILITY

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Over 12 months, LBS Horticulture moved from having almost no organic presence to building a much stronger position in search.

The campaign increased visibility, strengthened the website’s authority and helped establish organic search as a meaningful revenue channel for the business. The digital PR activity also created longer-term value beyond individual placements.

As they became more recognised for its expertise, journalists began approaching the team directly for commentary, creating an ongoing source of earned media and helping reinforce the brand as a trusted voice in the sector. Most importantly, the strategy created a sustainable foundation for continued organic growth rather than a short-term uplift in performance.