THE OPPORTUNITY

Trade Radiators offers one of the UK's widest ranges of radiators, yet much of the existing creative focused on product features rather than helping customers visualise them within their own homes.

Following our Content Audit, we identified an opportunity to move beyond traditional product imagery and create content that inspired homeowners while showcasing one of the brand's strongest competitive advantages.

Rather than selling radiators, we wanted to sell the lifestyle and inspiration behind them.

PLAY THE VIDEO ⋅ 00:16

OUR SOLUTION: COLOUR MATCH

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Colour is one of the brand's biggest differentiators. By creating inspirational content centred around colour rather than product specifications, we believed we could capture attention, increase engagement and encourage more people to imagine the products within their own homes.

Rather than focusing on radiator specifications, the video paired different radiator colours with complementary interior styles, helping homeowners visualise how each finish could transform a room. The concept encouraged viewers to think beyond the product itself and imagine it within their own homes.

OBJECTIVES:

• Increase attention across Meta
• Showcase the extensive colour range
• Inspire homeowners with interior design ideas
• Test whether colour-led creative outperformed traditional product-focused content