Trekitt Case Study | PPC, Social Media, and SEO Agency

THE OPPORTUNITY

Trekitt’s paid activity had relied heavily on Manual Shopping campaigns, an approach that had delivered historically but was becoming less suited to an increasingly competitive online retail environment.

The opportunity was to modernise the account, introduce greater automation and make better use of customer and product data to support more efficient growth.

With a loyal customer base already in place, there was also an opportunity to strengthen audience signals and help Google identify more relevant, high-intent customers.

The wider ambition was to help Trekitt grow beyond its traditional retail footprint and build a stronger position within the competitive online outdoor retail market.

THE OBJECTIVES

Rebuild growth momentum on Paid Social Media

Increase revenue without increasing media spend

Improve efficiency by increasing ROAS and reducing ACOS

OUR SOLUTION: MODERNISING THE ACCOUNT FOR SCALABLE GROWTH

____

We moved Trekitt away from a Manual Shopping-only approach and introduced a more automated Google Ads strategy designed to support profitable growth.

Performance Max became a key part of the new account structure, helping Trekitt reach high-intent customers across a wider range of Google placements.

We also strengthened the quality of audience and conversion signals available within the account, helping campaigns make more informed bidding and targeting decisions.

Alongside this, products were structured and prioritised more effectively so budget could be focused around stronger commercial opportunities while still allowing room to identify new areas for growth.

THE NEW STRATEGY CREATED A MORE SCALABLE MODEL FOR ONLINE GROWTH

____

Modernising the account helped Trekitt move beyond the constraints of a predominantly manual setup and create a more responsive approach to paid media.

The new structure supported substantial growth in both revenue and monthly conversions, while improving overall campaign efficiency.

Stronger audience signals and more effective product prioritisation also helped the account respond more dynamically to changing demand, giving Trekitt a better foundation for continued online growth.

Most importantly, the strategy created a more scalable way to compete in a crowded market without relying solely on increased manual intervention.