<img alt="" src="https://secure.24-information-acute.com/787190.png" style="display:none;">
Skip to main content
BOOK A STRATEGY REVIEW

COMPARISON SHOPPING SERVICE (CSS)

SAVE UP TO 20% ON GOOGLE SHOPPING WITH A CSS BUILT FOR PERFORMANCE 

Every Google Shopping advertiser must use a Comparison Shopping Service (CSS). By using Mabo’s agency-owned CSS, you reduce CPC costs while keeping Shopping campaigns aligned to performance goals, not just feed hosting.

You can join our CSS as part of our  fully managed Shopping campaigns or as a standalone service.

CSS Badge 2025

A CSS RUN BY SHOPPING SPECIALIST, NOT JUST A PLATFORM

Most CSS providers simply host your products. As a performance marketing agency, we take a different approach.

Our CSS sits inside a real Shopping strategy, supported by specialists who actively manage bids, structure, feeds, and campaign performance every day.

That means:

  • Lower CPCs through CSS participation
  • Better Shopping efficiency through strategic oversight
  • Faster troubleshooting when issues affect visibility

You don’t just gain access to a CSS, you gain insight into how Shopping actually performs.

SWITCHING TO MABO CSS IS SIMPLE AND LOW RISK

Moving to a new CSS doesn’t disrupt performance or reset your campaigns.

1
MERCHANT CENTER
CONNECTION
We connect your Merchant Center account to our CSS (quick setup).
2
CAMPAIGNS CONTINUE
AS NORMAL
Ads will show like usual without disruptions, but with ‘By Mabo’ at the bottom
3
REDUCED CPCs APPLY AUTOMATICALLY
Your Shopping Ads can be more competitive by up to 20%
4
EXPAND YOUR
PRODUCT REACH
Your products will also show on our CSS: shopping.mabo.co.uk

COMPARISON SHOPPING SERVICE ONLY ACCESS OR FULL PPC PARTNER? 

We offer two ways to work with us:

shopping-ads
CSS-ONLY ACCESS

Ideal if you already manage Shopping internally and simply want the CPC benefit of our CSS.

google-ads
MANAGED GOOGLE ADS + CSS

Our strongest results come when CSS is combined with active PPC management, including feed optimisation, campaign structure, and ongoing performance improvement.

This is where cost savings and growth work together.

HOW OUR CSS HELPS IMPROVE SHOPPING PERFORMANCE

maximise visibility and reach-01

LOWER CPCs, MORE COMPETITIVE BIDDING

Using our CSS can reduce your effective Shopping CPC by up to 20%, allowing your budget to compete more aggressively in auctions.

Brand insights-01

BACKED BY REAL SHOPPING EXPERTISE

Unlike standalone CSS providers, we actively manage Shopping campaigns, so issues with feeds, product eligibility, or performance are understood in context.

CTAs available on search ads-01

FASTER IDENTIFICATION OF POTENTIAL ISSUES

Our PPC experts are proactive at providing solutions if there are alerts for drop-offs to stay on top of your product shopping visibility.

LET'S TALK ABOUT GOOGLE SHOPPING

JOIN OUR CSS

Find out how much your marketing performance and ROI can be improved via Google ads with Mabo’s CSS.

Comparison Shopping Services Partner FAQs

Have questions about CSS Partner Agencies? 

Here are some common queries to help you understand the benefits Comparison Shopping Services:

What is a Comparison Shopping Services Partner?

A Comparison Shopping Services (CSS) Partner is an authorised intermediary platform that helps merchants list and promote their products on Google Shopping.

As a Google CSS Partner, we provide a direct connection between your product feed and Google's shopping platform, ensuring your products reach potential customers effectively.

CSS Partners are part of Google's initiative to increase competition and provide merchants with more options for managing their shopping campaigns.

What are the benefits of working with a CSS Partner?

Working with a Comparison Shopping Services (CSS) Partner offers several significant advantages:

  1. Cost Savings: The most immediate benefit is a 20% reduction in PPC advertising costs compared to working directly with Google Shopping. This saving comes from the elimination of Google's standard margin fee.

  2. Specialised Expertise: CSS Partners often provide dedicated support and knowledge in shopping campaign optimisation, helping you maximise your return on investment.

  3. Streamlined Management: We handle the technical aspects of feed optimisation and campaign management, allowing you to focus on your core business operations.

  4. Enhanced Visibility: Your products can appear in multiple placements across Google Shopping results, potentially increasing your visibility to potential customers.
What is the difference between using Google Shopping directly or a CSS Partner?

The main differences are:

Cost Structure:

  • With Google Shopping: You pay a 20% margin fee on top of your PPC bids
  • With our CSS Partnership: No margin fee is charged, resulting in a direct 20% saving on your advertising spend

Platform Interface:

  • Google Shopping: You manage campaigns through Google's standard interface
  • CSS Partner: You get access to our specialized platform, designed for optimal campaign management

Support Level:

  • Google Shopping: Standard support through Google's general channels
  • CSS Partner: Dedicated support from our team of shopping campaign specialists
Is there any catch to the 20% saving with a CSS Partner?

No, there is no catch. The 20% saving is a result of Google's commitment to fostering competition in the comparison shopping space.

As a certified CSS Partner, we can offer this saving without:

  • Hidden fees
  • Minimum spend requirements
  • Long-term contracts
  • Compromise on service quality or features
Will switching to a CSS Partner affect my campaign performance?

No, switching to our CSS Partnership will not negatively impact your campaign performance.

You'll receive:

  • The same access to Google Shopping placements
  • Identical bidding capabilities
  • Full campaign control and visibility
  • Enhanced optimisation opportunities through our specialised platform

READY TO GROW YOUR BUSINESS WITH MABO'S CSS?

82%

average revenue increase

350+

happy clients across the UK

£40M

annual managed spend