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COMPARISON SHOPPING SERVICE

SAVE 20% ON YOUR GOOGLE SHOPPING COSTS USING MABO'S OWN CSS 

Everybody that advertises via Google Shopping must use CSS, whether that’s Google’s own or Mabo’s service. Unlike Google’s, our CSS service does not mark up your cost per click (CPC). In comparison, we’re low cost when taking into account the numerous advantages you receive.

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INCREASE COMPETITIVENESS

Using our Comparison Shopping Services, your bids will be up to 20% more competitive in auctions, so you can get more visibility.

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SPECIALIST CSS SUPPORT

As Premium partners, we have direct access to Google's support, training, and resources adding additional protection to your shopping's performance.

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STAY AHEAD OF POTENTIAL ISSUES

Our PPC experts are proactive at providing solutions if there are alerts for drop-offs to stay on top of your product shopping visibility.

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MAXIMISE THE COMPETITIVENESS OF YOUR ADVERTISING BUDGET BY TAKING ADVANTAGE OF OUR CSS SERVICE  

SWITCHING TO MABO'S CSS IS A SIMPLE AND STREAMLINED PROCESS

Being among just five digital marketing agencies in the UK recognised as official Google CSS Partners, while also being Google Premier partners, means that with Mabo's CSS, your Google Shopping will be looked after by a trusted e-commerce specialist team.
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We connect your Google Merchant Center account to our Multi-Client Account
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Ads will show like usual without disruptions, but with ‘By Mabo’ at the bottom
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Your Shopping Ads can be more competitive by up to 20%
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Your products will also show on our CSS: shopping.mabo.co.uk

LET'S TALK ABOUT GOOGLE SHOPPING

JOIN OUR PREMIUM CSS SERVICE

Find out how much your marketing performance and ROI can be improved via Google ads with Mabo’s CSS.

Comparison Shopping Services Partner FAQs

Have questions about CSS Partner Agencies? 

Here are some common queries to help you understand the benefits Comparison Shopping Services:

What is a Comparison Shopping Services Partner?

A Comparison Shopping Services (CSS) Partner is an authorised intermediary platform that helps merchants list and promote their products on Google Shopping.

As a Premium Google CSS Partner, we provide a direct connection between your product feed and Google's shopping platform, ensuring your products reach potential customers effectively.

CSS Partners are part of Google's initiative to increase competition and provide merchants with more options for managing their shopping campaigns.

What are the benefits of working with a CSS Partner?

Working with a Comparison Shopping Services (CSS) Partner offers several significant advantages:

  1. Cost Savings: The most immediate benefit is a 20% reduction in PPC advertising costs compared to working directly with Google Shopping. This saving comes from the elimination of Google's standard margin fee.

  2. Specialised Expertise: CSS Partners often provide dedicated support and knowledge in shopping campaign optimisation, helping you maximise your return on investment.

  3. Streamlined Management: We handle the technical aspects of feed optimisation and campaign management, allowing you to focus on your core business operations.

  4. Enhanced Visibility: Your products can appear in multiple placements across Google Shopping results, potentially increasing your visibility to potential customers.
What is the difference between using Google Shopping directly or a CSS Partner?

The main differences are:

Cost Structure:

  • With Google Shopping: You pay a 20% margin fee on top of your PPC bids
  • With our CSS Partnership: No margin fee is charged, resulting in a direct 20% saving on your advertising spend

Platform Interface:

  • Google Shopping: You manage campaigns through Google's standard interface
  • CSS Partner: You get access to our specialized platform, designed for optimal campaign management

Support Level:

  • Google Shopping: Standard support through Google's general channels
  • CSS Partner: Dedicated support from our team of shopping campaign specialists
Is there any catch to the 20% saving with a CSS Partner?

No, there is no catch. The 20% saving is a result of Google's commitment to fostering competition in the comparison shopping space.

As a certified CSS Partner, we can offer this saving without:

  • Hidden fees
  • Minimum spend requirements
  • Long-term contracts
  • Compromise on service quality or features
Will switching to a CSS Partner affect my campaign performance?

No, switching to our CSS Partnership will not negatively impact your campaign performance.

You'll receive:

  • The same access to Google Shopping placements
  • Identical bidding capabilities
  • Full campaign control and visibility
  • Enhanced optimisation opportunities through our specialised platform

MABO'S KEY PILLARS FOR DELIVERING GREAT RESULTS

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DRIVEN APPROACH

We want to be the best at what we do and we work hard to deliver the best service to every client we work with.
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LATEST TECH

Our team uses the best available technology to improve performance and help our clients stay ahead of the competition.
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COLLECTIVE KNOWLEDGE

We share ideas and learn from each other to drive business success with forward thinking solutions.

READY TO GROW YOUR BUSINESS WITH MABO'S PREMIUM CSS?

82%

average revenue increase

350+

happy clients across the UK

£40M

annual managed spend