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Social Shopping is booming and TikTok is right at the centre of it. Alongside heading to Google or Amazon with a product in mind, shoppers are also discovering things they didn’t ...
In an increasingly digital world shaped by social media and AI, it’s easy for brands (especially in ecommerce) to feel disconnected from the real world their customers live in. ...
Consumers are getting pickier, and for good reason. With the cost of living still high, people aren’t just looking for the cheapest option anymore. They want real value. That ...
“Anyone, anywhere, can be lonely or socially isolated. Across all ages and regions, loneliness and social isolation have serious impacts on our physical and mental health, and the ...
User-generated content (UGC) has become a cornerstone of ecommerce success, helping brands build trust and connect with customers on a deeper level. As we head into 2025, UK ...
