All articles from Margot McChlery

Trends

• August 28, 2025

Mabo’s Marketing Scoop: How AI Is Transforming Advertising, SEO and Strategy for SMEs

Trends

• July 30, 2025

MABO'S MARKETING SCOOP: Why Strong Creative Is Driving Digital Performance in 2025

Trends

• June 24, 2025

MABO'S MARKETING SCOOP: DIGITAL FATIGUE IS REAL

Trends

• May 30, 2025

Mabo’s Marketing Scoop: The TikTok Effect On Shaping Discovery Commerce

Digital Marketing

• April 24, 2025

MABO'S MARKETING SCOOP: BRIDGING THE GAP BETWEEN URL AND IRL

Trends

• March 25, 2025

MABO'S MARKETING SCOOP: HOW CONSCIOUS CONSUMERS ARE RESHAPING RETAIL

Trends

• February 26, 2025

Mabo’s Marketing Scoop: The Digital Paradox

Trends

• January 30, 2025

Consumer Trends 2025: Navigating Chaos, Creativity, and Connection

Trends

• January 24, 2025

MABO'S MARKETING SCOOP - 2024 IN A NUTSHELL: CUCUMBERS, COMEDY, AND CONSUMER POWER

Trends

• November 26, 2024

MABO'S MARKETING SCOOP - HOW TO SLEIGH THIS CHRISTMAS

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Mabo’s Marketing Scoop: How AI Is Transforming Advertising, SEO and Strategy for SMEs

Margot McChlery

Margot McChlery

AI has quickly become part of everyday marketing, from the ads we run to the content we create. If you feel like AI in marketing is moving faster than you can keep up with, you’re ...

Margot McChlery

Margot McChlery

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Amazon Pulls Out of Google Shopping Ads: What It Means for Your Business

Sarah de Leeuw-Kent

Sarah de Leeuw-Kent

If you’ve been running Google Shopping ads lately, you might have noticed something unusual. Amazon, one of the biggest players in the space, has suddenly dropped out! In just a ...

Sarah de Leeuw-Kent

Sarah de Leeuw-Kent

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Structuring Content for the AI-First Era

SEO used to be about climbing to the top of Google’s results. If you nailed the right keywords, had some decent backlinks, and kept things ticking over, you could get your content ...

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MABO'S MARKETING SCOOP: Why Strong Creative Is Driving Digital Performance in 2025

Margot McChlery

Margot McChlery

Visuals have always been a very important part of any good marketing strategy. But in 2025, they’ve shifted to being the main driver of performance. Today’s digital market is more ...

Margot McChlery

Margot McChlery

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Shopify SEO 101: The Essentials You Shouldn’t Skip

Shopify is one of the most popular ecommerce platforms. This is primarily due to its ease of use, which allows you to set up a template and get online quickly. Over the last few ...

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Selling on Amazon in 2025: Is Prime Day Still Worth It for UK Businesses?

Sarah de Leeuw-Kent

Sarah de Leeuw-Kent

Amazon Prime Day 2025 is around the corner, and it’s a big one, running an unprecedented four days from 8th-11th July, making it the longest Prime Day event to date.

Sarah de Leeuw-Kent

Sarah de Leeuw-Kent

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MABO'S MARKETING SCOOP: DIGITAL FATIGUE IS REAL

Margot McChlery

Margot McChlery

We were told that being constantly connected would make life better. All this access, all this information… surely that’s progress, right? But a lot of us are starting to admit, ...

Margot McChlery

Margot McChlery

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THE FUTURE OF INFLUENCER MARKETING IN 2025

Sarah de Leeuw-Kent

Sarah de Leeuw-Kent

If you've spent any time on social media lately, you've probably noticed that influencer marketing isn't quite what it used to be. We're moving away from those big-budget ...

Sarah de Leeuw-Kent

Sarah de Leeuw-Kent

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Mabo’s Marketing Scoop: The TikTok Effect On Shaping Discovery Commerce

Margot McChlery

Margot McChlery

Social Shopping is booming and TikTok is right at the centre of it. Alongside heading to Google or Amazon with a product in mind, shoppers are also discovering things they didn’t ...

Margot McChlery

Margot McChlery

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