<img alt="" src="https://secure.24-information-acute.com/787190.png" style="display:none;">
Skip to main content
BOOK A STRATEGY REVIEW

PPC MANAGEMENT

PPC MANAGEMENT BUILT AROUND PERFORMANCE 

We manage Paid Search and Shopping with a clear focus on efficiency, return, and measurable impact - adapting our approach to your goals, budgets, and competitive landscape.

 

 

Sustainable-Furniture-logo-white
GBO_Logo_white
Acotis Logo White
Biketart Logo white
dmologo_white
Sass-Belle-logo white
New_Era_logo.White
Taunton Leisure logo White
Truffle hunter
feedem_white
Stolen Goat logo White
Framed Picture Company logo White

PPC MANAGEMENT DESIGNED FOR LONG-TERM PARTNERSHIP

PPC performance doesn’t come from set-and-forget management or endless experimentation. It comes from clear priorities, controlled optimisation, and decisions grounded in commercial reality.

We manage PPC accounts across Google, Microsoft, and Amazon with a proactive, data-led approach, continually refining campaigns to improve efficiency, identify opportunities, and maximise return.

Our support adapts to your needs. That may mean hands-on management, strategic oversight, or standalone channel delivery, always aligned to your objectives, budgets, and market conditions.

PremierPartner-RGB
CS_Premium_Partner_Badge_RGB
2024-microsoft-elite-partner-badge
amazon

82%

AVERAGE REVENUE INCREASE OVER 12 MONTHS WITH US

£285+

GENERATED WITH £38 MILLION MANAGED SPEND

752%

AVERAGE RETURN ON AD SPEND (ROAS) DELIVERED

OUR PPC RESULTS SPEAK FOR THEMSELVES...

Plum-products-1 View Results
Sustainable-furniture View Results
Hillier-Jewellers-Case-Study View Results
MABO0277

MULTI-PLATFORM PPC SPECIALISTS

We manage PPC across the platforms that matter most to performance. Each service can be delivered independently or as part of a wider strategy, depending on what your business needs right now.

 

 

GOOGLE ADS

We manage Google Ads across Search, Shopping, and Performance Max, focusing on efficiency, relevance, and conversion quality. From account structure to ongoing optimisation, everything is designed to improve return and support sustainable growth.

LEARN MORE

MICROSOFT ADS

Microsoft Ads often deliver highly qualified traffic with less competition and lower CPCs. We use it strategically to complement Google Ads and improve overall efficiency, not as an afterthought.

LEARN MORE

AMAZON ADS

We manage Amazon Ads to improve visibility, protect branded terms, and scale product sales on the world’s largest marketplace. Campaigns are structured around profitability, not just revenue.

LEARN MORE

SHOPPING FEED OPTIMISATION

Strong Shopping performance starts with a clean, well-structured product feed. We optimise feeds to improve relevance, maximise coverage, and unlock better results across Google Shopping and Performance Max.

LEARN MORE

COMPARISON SHOPPING SERVICE

As a Google CSS Partner, we help eligible brands reduce Shopping CPCs while maintaining performance. This can deliver meaningful efficiency gains without increasing spend.

LEARN MORE

LET'S TALK ABOUT YOUR PPC PERFORMANCE

We’ll review your current PPC activity and highlight clear opportunities to improve efficiency, return, or scale, with no obligation. 

GOOGLE PREMIER PARTNER & MICROSOFT ELITE PARTNER

Being a Premier and Elite Partner means we’re recognised for the quality of our work and the results we achieve. We’ve earned this status by:

  • Managing significant media spend across high-performing accounts

  • Consistently delivering strong revenue growth and measurable campaign results

  • Using the latest tools and opportunities across Search, Display, Shopping, and Video

  • Staying ahead of the curve with early access to insights, betas, and new platform features

These partnerships give our clients a tangible competitive edge. We don’t just follow best practice, we help shape it, using the latest developments in digital advertising to drive smarter decisions and better performance.

MABO-5

HOW WE MANAGE PPC ACCOUNTS

Our PPC management service is designed to stay accountable, adapt as priorities change, and deliver results you can clearly see and measure. Our approach is built around four principles:

Ecommerce growth

STRATEGY WITH COMMERCIAL OUTCOMES

We manage PPC accounts against real business objectives, not surface-level metrics. Every decision is evaluated on its impact on revenue, sales, lead quality, efficiency, or scalability.

Bespoke PPC strategies

STRUCTURED OPTIMISATION AND TESTING

Performance improvement is planned, measured, and reviewed - never reactive.
This allows us to improve results while controlling risk and avoiding unnecessary volatility.

Brand insights-01

CLEAR OWNERSHIP AND VISIBILITY

Accounts are actively managed with clear responsibility and accountability.
Reporting shows what’s happening, why it matters, and what’s coming next - without complexity or guesswork.

expert strategy

SUPPORT THAT ADAPTS TO YOUR BUSINESS

Our PPC support is aligned to how your business operates today and where it’s heading. Our involvement can scale, refocus, or change emphasis as priorities, budgets, and markets evolve.

PPC MANAGEMENT FAQS

Got questions about PPC Advertising and our PPC Services?

We've got answers! Here are some common queries to help you get some answers:

What is PPC (Pay Per Click) advertising?

PPC advertising is a digital marketing model where advertisers pay only when users click their ads. It revolutionised advertising when Google launched AdWords (now Google Ads) back in 2000 with just a few hundred advertisers.

What started as simple text ads has evolved into a sophisticated ecosystem. Today's PPC Advertising includes image ads, shopping ads, video campaigns, and ads across multiple networks.

Our PPC management services cover major platforms like Google Ads, Microsoft Ads, and Amazon Advertising.

We handle keyword research, bid management, ad copy creation, and campaign optimisation to maximise your return on investment.

What is included in your PPC management services?

Think of Mabo as your dedicated PPC team - we track performance, adjust strategies, and send you regular updates so you always know what's happening with your campaigns.

Our comprehensive PPC services include:

- Keyword research and selection
- Campaign structure optimisation
- Ad copy creation and testing
- Landing page recommendations
- Bid management
- Competitor analysis
- Performance tracking
- Weekly and monthly reporting

What platforms do you manage for PPC advertising?

All the heavy hitters: Google Ads, Microsoft Advertising, and Amazon Advertising. Plus, we handle shopping campaigns and remarketing to catch those customers who showed interest but weren't quite ready to commit. We'll help you create a conversion funnel to help your customers get to where they need to go! 

What are the benefits of working with a PPC agency?

By working with a PPC agency you get access to tools and expertise that would be expensive to maintain in-house. Our team manages millions in ad spend across different industries, so we've seen what works (and what doesn't).

You benefit from:

- Advanced PPC management tools that typically cost thousands per month
- A team of certified PPC experts who stay updated on platform changes
- Cross-industry insights from managing diverse campaigns
- Time savings from not having to learn and manage complex systems
- Better ROI through advanced PCC optimisation techniques
- Risk reduction through proven strategies

BOOK A PPC STRATEGY CHAT

82%

average revenue increase

350+

happy clients across the UK

£40M

annual managed spend