All articles from Scott Duncan

Scott Duncan
Scott Duncan

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MABO'S MARKETING SCOOP: BRIDGING THE GAP BETWEEN URL AND IRL
Margot McChlery
Margot McChlery
In an increasingly digital world shaped by social media and AI, it’s easy for brands (especially in ecommerce) to feel disconnected from the real world their customers live in. ...
Margot McChlery
Margot McChlery
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Spring Clean Your Digital Marketing Strategy: Tips for 2025 Success
Janine Heever
Janine Heever
The new financial year has landed! Are your digital marketing efforts ready to grow with it?
Janine Heever
Janine Heever
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MABO'S MARKETING SCOOP: HOW CONSCIOUS CONSUMERS ARE RESHAPING RETAIL
Margot McChlery
Margot McChlery
Consumers are getting pickier, and for good reason. With the cost of living still high, people aren’t just looking for the cheapest option anymore. They want real value. That ...
Margot McChlery
Margot McChlery
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Mabo’s Marketing Scoop: The Digital Paradox
Margot McChlery
Margot McChlery
“Anyone, anywhere, can be lonely or socially isolated. Across all ages and regions, loneliness and social isolation have serious impacts on our physical and mental health, and the ...
Margot McChlery
Margot McChlery
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The Future of User-Generated Content in 2025
Janine Heever
Janine Heever
User-generated content (UGC) has become a cornerstone of ecommerce success, helping brands build trust and connect with customers on a deeper level. As we head into 2025, UK ...
Janine Heever
Janine Heever
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Consumer Trends 2025: Navigating Chaos, Creativity, and Connection
Margot McChlery
Margot McChlery
As the digital landscape evolves faster than ever, predicting consumer trends feels part science, part magic. We’ve been doing lots of research and digging, and we’re pretty ...
Margot McChlery
Margot McChlery
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MABO'S MARKETING SCOOP - 2024 IN A NUTSHELL: CUCUMBERS, COMEDY, AND CONSUMER POWER
Margot McChlery
Margot McChlery
Happy belated New Year! Now that we have said goodbye to 2024 overall, we can all say that this past year has been very demure and very mindful.
Margot McChlery
Margot McChlery
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MABO'S MARKETING SCOOP - HOW TO SLEIGH THIS CHRISTMAS
Margot McChlery
Margot McChlery
Just hear those sleigh bells jingling, ring-tingle-tingling too! The festive season is here, and for the majority of retailers, it’s more than just the most wonderful time of the ...
Margot McChlery
Margot McChlery
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Black Friday and Fake Friday: The Shift in Holiday Spending Habits
Becky Jones
Becky Jones
In recent years, Black Friday has firmly established itself in the UK, evolving from an American oddity into a staple of the British retail calendar. What started as a single day ...
Becky Jones
Becky Jones
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