The new financial year has landed! Are your digital marketing efforts ready to grow with it?
It’s the perfect time to make sure you're on the right track to achieve your digital marketing goals for 2025/26. Just like spring cleaning sees us clear out the clutter in our homes, a strategic refresh can help set your account up for success.
Here’s how to give your digital approach a practical spring clean, helping you refocus, refresh, and realign for the year ahead.
Review the Old, Implement the New
Digital marketing is an “ever-changing landscape” as people always say, and what worked in 2024 might not cut it this year. It's time to:
- Audit Your Current Digital Strategy: Have a thorough review of your existing digital marketing efforts, your website analytics, social media performance, email marketing metrics, and overall digital presence. What’s working? What’s falling flat? Spot the gaps and opportunities to sharpen your approach.
- Embrace New Technologies: This year we’re going to see a big shift toward more immersive digital experiences. Brands that incorporate AI tools will have a competitive advantage in customer engagement and growth. Advanced data analytics and predictive marketing tools also continue to transform how businesses understand and anticipate customer needs. The businesses that thrive this year will be those that view AI not just as a trend, but as an essential tool for their digital marketing strategy.
Realign with Your Audience's Evolving Needs
Staying connected to your audience means keeping pace with how their behaviours and expectations are shifting. We’d recommend starting with reviewing your buyer personas, have your target customers evolved? Are they consuming content differently, or spending time on new platforms? It’s worth updating your personas to reflect these changes in behaviours, pain points, and preferences.
As people adopt new ways to search online, it’s also time to look beyond traditional SEO. Voice search is becoming the norm, and visual search is gaining traction, so adapting your strategy to include conversational keywords and image optimisation can help you stay discoverable.
With the ongoing phase-out of third-party cookies, it’s important to keep prioritising privacy-first marketing. If you haven’t already, you need to shift towards first-party data collection and transparent practices that build trust, while still delivering the personalised experiences your customers expect.
Streamline Your Content Strategy
Quality Over Quantity
Yes, ‘Content is King’, but the kingdom had a makeover thanks to Generative AI. Now, content is everywhere, but not all of it is good! Focus on creating fewer but more impactful content pieces that serve specific purposes within your funnel, rather than publishing content for content's sake.
Cross-Channel Consistency
Consistency doesn’t mean copy-paste. Ensure your messaging is cohesive across all platforms while considering the format to each channel's unique strengths – whether that's short-form video on TikTok, in-depth articles on your blog, or thought-leadership on Linkedin.
Interactive Content
If you want more engagement you should try make your content a two-way street. Try implementing polls, quizzes, and interactive infographics to boost engagement and time spent with your brand.
Quick Win - Refresh your top-performing blog posts by updating them with new stats, imagery or FAQs. It’s a low-effort way to stay relevant and climb back up the ranking!
Measure What Matters
Refine Your KPIs
Vanity metrics are tempting, but they won’t move the needle. For each campaign, tie each campaign to outcomes that support wider business objective, whether that’s customer lifetime value, qualified leads, conversion rate, etc.
Implement Attribution Modelling
With customer journeys becoming increasingly complex, invest in sophisticated attribution models to understand how each touchpoint contributes to the end result. It’ll help you make more informed decisions and prove value more effectively.
Real-Time Dashboards
Set up customised dashboards for live performance tracking. It helps your team spot underperformance early and act quickly when campaigns need adjusting.
Team Capabilities and Collaboration
Team Skills Assessment
Make sure your team has the skills to keep pace, particularly in emerging areas like AI integration, data analysis, and emerging platform expertise. Identify skill gaps in your team and support ongoing development.
Cross-Functional Workflows
Marketing can’t operate in a silo. Build strong links between marketing, sales, and customer service to create a joined-up customer experience. Shared data, shared goals, shared wins.
Agency Relationships
If you’re working with external partners, now’s the time to evaluate. Are they bringing fresh thinking? Strategic insight? Or just ticking boxes? Make sure your agency is aligned with your long-term vision.
To Wrap It All Up
Spring-cleaning your digital marketing strategy isn't just about removing the old – it's about creating space for innovation, growth, and connection. As we step into 2025, remember that the most successful marketing strategies are those that remain adaptable, authentic, and always focused on delivering value to your audience.
It’s not about changing everything at once, but about making strategic, consistent changes that align with both your business goals and your customers' evolving preferences. Prioritise changes that will deliver the most significant impact, and don't be afraid to let go of tactics that no longer serve your objectives.
Ready to transform your digital marketing strategy?
Contact our team for a complimentary strategy assessment to identify your highest-impact opportunities for growth.
April 9, 2025
