All articles from Janine Heever

• February 06, 2025

The Future of User-Generated Content in 2025

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Trends

• April 10, 2024

Thriving in Any Market: How Data Can Optimise Your Digital Marketing Strategy

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Strategy

• February 28, 2024

How to use competitor research to get better results for your B2C business

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The Future of User-Generated Content in 2025

Janine Heever

User-generated content (UGC) has become a cornerstone of ecommerce success, helping brands build trust and connect with customers on a deeper level. As we head into 2025, UK ...

Janine Heever

Consumer Trends 2025: Navigating Chaos, Creativity, and Connection

Margot McChlery

As the digital landscape evolves faster than ever, predicting consumer trends feels part science, part magic. We’ve been doing lots of research and digging, and we’re pretty ...

Margot McChlery

MABO'S MARKETING SCOOP - 2024 IN A NUTSHELL: CUCUMBERS, COMEDY, AND CONSUMER POWER

Margot McChlery

Happy belated New Year! Now that we have said goodbye to 2024 overall, we can all say that this past year has been very demure and very mindful.

Margot McChlery

MABO'S MARKETING SCOOP - HOW TO SLEIGH THIS CHRISTMAS

Margot McChlery

Just hear those sleigh bells jingling, ring-tingle-tingling too! The festive season is here, and for the majority of retailers, it’s more than just the most wonderful time of the ...

Margot McChlery

Black Friday and Fake Friday: The Shift in Holiday Spending Habits

Becky Jones

In recent years, Black Friday has firmly established itself in the UK, evolving from an American oddity into a staple of the British retail calendar. What started as a single day ...

Becky Jones

Lessons Learned at BrightonSEO: Key Insights for SEO Professionals

Ryan Reed

BrightonSEO is a premier event in the world of search engine optimisation, providing a wealth of knowledge and insight from some of the best SEO minds the world has to offer. From ...

Ryan Reed

Get Retail-Ready for Q4: Boost Your Sales with Microsoft Advertising

Adam Green

Are You Retail-Ready for Q4?

Adam Green

Mabo's Marketing Scoop - Putting the Social Back in Social Media Marketing

Margot McChlery

Hi besties! We are living for this trend of brands listening to their audiences and reacting - it’s giving ✨main character energy✨. They’re eating and leaving no crumbs. (Can you ...

Margot McChlery

How Social Media Can Drive Digital Marketing Success

Ryan Metcalfe

Look, we've said it before, and we'll say it again - social media has become an important part of any successful paid media strategy.

Ryan Metcalfe

All articles from Janine Heever

The Future of User-Generated Content in 2025

Thriving in Any Market: How Data Can Optimise Your Digital Marketing Strategy

How to use competitor research to get better results for your B2C business

Topics

You're on a roll, read more of our insights 🔥