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In the fast-paced digital landscape, a game-changing trend is taking the spotlight – social media platforms doubling as search engines. As users increasingly rely on these platforms for real-time updates and personalised results, businesses must adapt to stay ahead of the curve.

Tapping into the power of social media search engines offers businesses unparalleled opportunities to reach target audiences, elevate brand visibility, and drive growth. So, buckle up as we dive into the world of social media search engines and uncover how your business can harness their power for growth and success.

Understanding the Trend

In the early 2000s, web search primarily revolved around search engines and online directories. However, the landscape has evolved significantly since then. While optimising SEO remains crucial for businesses, users are no longer solely dependent on traditional search engines for information.

As time goes by people are spending increasingly more time on social media for a variety of reasons, and it’s not hard to see why. Convenience, ease of use, and personalised experiences are the driving forces behind this shift. As users spend more time sharing their lives on social media and exploring the emerging metaverse, platforms like Facebook, Pinterest, Instagram, and more, are keen to cash in on this trend and are providing ample opportunities for businesses to advertise within these spaces.

Developing a Strong Social Media Presence

Building a robust social media presence is essential for businesses today, and it all starts with picking the right platforms. Start by identifying your target audience and analysing each platform’s demographics and user behaviour. This way, you’ll be able to choose the most suitable platforms to connect with your potential customers.

Next, focus on creating engaging and shareable content. Don’t be afraid to experiment with various content formats, like images, videos, and articles, to see what resonates with your audience. Encourage user interaction by asking questions, hosting polls, or even sharing user-generated content. The more your audience engages, the more likely they are to share your content and spread the word about your brand.

Consistency and scheduling are key to maintaining a strong social media presence. Regularly monitor and update your profiles, so you can respond to comments, messages, and trends in a timely manner. By following these steps, you’ll be well on your way to crafting a social media presence that drives traffic to your business and keeps your audience engaged.

Staying Ahead of the Curve

Staying on top of emerging trends and platform updates is crucial for maintaining a strong social media presence and ensuring your business remains relevant. By adapting your strategies, embracing new tools and features, and fostering continuous improvement, you’ll be better positioned to capitalise on the ever-changing social media landscape.

Contrary to popular belief, using hashtags effectively on platforms like Instagram can provide a significant advantage for your business. There is a common idea that hashtags are “dying”, but we’re here to tell you not only are they alive and well, but they’re also incredibly useful in helping categorise your content, making it more discoverable for users interested in your niche. By researching and using relevant, trending hashtags, you’ll increase the likelihood of reaching a wider audience and attracting new followers. We recommend using about 15-20 hashtags per post for optimal results.

Similarly, on Pinterest, utilising targeted keywords in your adverts and pins can significantly improve discoverability. It is one of the unique and fantastic aspects of Pinterest advertising, and how it sets itself apart from other social media channels. Instead of categorising ads based on the target audience you want to reach like Facebook and Instagram, you can actually use keywords just like Google Ads. As users search for specific terms, your content will appear in their search results, increasing the chances of driving traffic to your website or product pages.

Pinterest’s trend predictions are known to be incredibly accurate, offering valuable insights into the types of content that will resonate with users. By staying current with these predictions and integrating them into your content strategy, you can boost engagement and visibility for your business.

Check out their predictions for 2023 and see what you think for yourself! https://business.pinterest.com/en-gb/pinterest-predicts/

To wrap it all up

The growing trend of using social media for search presents exciting opportunities for businesses. By understanding and adapting to this rapidly changing landscape, you can take your brand to new heights.

Remember, the key lies in choosing the right platforms, creating engaging content, and staying up-to-date with emerging trends and platform updates. So, don’t miss out on the opportunity to optimise for search beyond search engines to future-proof your businesses and set yourself up for long-term success. 

Holly Shea
Post by Holly Shea
April 4, 2023