All articles from Sarah de Leeuw-Kent

If you've spent any time on social media lately, you've probably noticed that influencer marketing isn't quite what it used to be. We're moving away from those big-budget ...

Sarah de Leeuw-Kent

Mabo’s Marketing Scoop: The TikTok Effect On Shaping Discovery Commerce

Margot McChlery

Social Shopping is booming and TikTok is right at the centre of it. Alongside heading to Google or Amazon with a product in mind, shoppers are also discovering things they didn’t ...

Margot McChlery

MABO'S MARKETING SCOOP: BRIDGING THE GAP BETWEEN URL AND IRL

Margot McChlery

In an increasingly digital world shaped by social media and AI, it’s easy for brands (especially in ecommerce) to feel disconnected from the real world their customers live in. ...

Margot McChlery

Spring Clean Your Digital Marketing Strategy: Tips for 2025 Success

Janine Heever

The new financial year has landed! Are your digital marketing efforts ready to grow with it?

Janine Heever

MABO'S MARKETING SCOOP: HOW CONSCIOUS CONSUMERS ARE RESHAPING RETAIL

Margot McChlery

Consumers are getting pickier, and for good reason. With the cost of living still high, people aren’t just looking for the cheapest option anymore. They want real value. That ...

Margot McChlery

Mabo’s Marketing Scoop: The Digital Paradox

Margot McChlery

“Anyone, anywhere, can be lonely or socially isolated. Across all ages and regions, loneliness and social isolation have serious impacts on our physical and mental health, and the ...

Margot McChlery

The Future of User-Generated Content in 2025

Janine Heever

User-generated content (UGC) has become a cornerstone of ecommerce success, helping brands build trust and connect with customers on a deeper level. As we head into 2025, UK ...

Janine Heever

Consumer Trends 2025: Navigating Chaos, Creativity, and Connection

Margot McChlery

As the digital landscape evolves faster than ever, predicting consumer trends feels part science, part magic. We’ve been doing lots of research and digging, and we’re pretty ...

Margot McChlery

MABO'S MARKETING SCOOP - 2024 IN A NUTSHELL: CUCUMBERS, COMEDY, AND CONSUMER POWER

Margot McChlery

Happy belated New Year! Now that we have said goodbye to 2024 overall, we can all say that this past year has been very demure and very mindful.

Margot McChlery

All articles from Sarah de Leeuw-Kent

THE FUTURE OF INFLUENCER MARKETING IN 2025

Q4 Shopping in the UK: Understanding Consumer Behaviour in the FESTIVE Season

How to Get the Best Results from AI Assistants in 2025

Celebrating Mabo's 10TH Anniversary!

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