I am often asked why didn’t I choose to go to university to study Marketing as this would
lead to a degree. The truth is I was ready to get hands-on experience that university
couldn’t offer in the way an apprenticeship could. After looking into the many Digital
Marketing apprenticeships that were on offer, choosing one with Mabo Media seemed
like the right option.
From the first day, I felt like I was part of the team and was encouraged to make
contributions towards the work and the company. In just the 4 months I have worked for
Mabo I can confidently say that I have learned more with the hands-on experience than
I ever would have sitting in lectures and listening to people talk about the theory of
digital marketing. Now I’m involved in all sorts of different tasks, including:
By completing these tasks on a day to day basis, I am able to provide valuable support
to account managers by supporting and managing PPC advertising which will help them
in providing for our clients the outstanding service that makes Mabo ‘Your PPC Agency’.
I am often asked if I regret taking an apprenticeship rather than going to university and
the answer is simple: absolutely not. The experience I have gained here at Mabo is
invaluable and unique which could never be achieved at university. I believe doing an
apprenticeship has given me a fantastic opportunity to learn and grow in a successful
business which will give me the tools to develop a successful career.
I feel incredibly lucky to have been given the opportunity to work here at Mabo and to
have achieved and learned the amount that I have in such a short space of time at Mabo
Media, and if I hadn’t chosen this path of learning I can confidently say I wouldn’t have a
successful career in the future.
