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AI SEO STRATEGY

AI SEO STRATEGIES BUILT FOR THE FUTURE OF SEARCH

Search is evolving fast. AI-generated results, AI Overviews, and conversational search experiences are changing how users discover brands online. Our AI SEO approach helps businesses adapt by strengthening the foundations that AI-driven search relies on:  authority, structured content, and technical clarity, so your visibility continues to grow as search evolves.

 

 

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Taunton Leisure logo White
BHS
Westbrook-Cycles
Trade-Radiators
Somerset-Toiletry
Showers-to-You
Caine-Leather
Sheffield-Mutual
Plum-Play
Rugby-Stuff
Alan-Wadkins
Outshine-Gaming
My-Motor-World
Lily-&-Bean
Lera-Jewellery
Litecraft
Kitchen-Door-Hub
JT-Atkinson
Factory-Direct-Flooring
Equine-Products
Cowheels-car-club
Sheffield-Mutual

SEO BUILT FOR AI OVERVIEWS AND GENERATIVE SEARCH

Many websites rank today, but aren’t structured for how search is evolving.

AI SEO Strategy, sometimes called Generative Engine Optimisation (GEO), helps your business stay visible as search evolves beyond traditional rankings. AI SEO focuses on helping your website perform in modern search environments where AI plays a bigger role in generating answers and surfacing information. AI-generated search experiences prioritise websites that demonstrate expertise, authority, and a strong information structure.

Our approach doesn’t chase shortcuts. Instead, we build SEO strategies that strengthen the signals AI systems rely on when selecting sources. AI-driven search favours clarity, trust, and structured information, not just keyword targeting. The goal isn’t just rankings, it’s visibility across modern search experiences.

OUR STRATEGIC FRAMEWORK FOR AI SEO
1

COMMERCIAL PRIORITIES
FIRST

AI SEO isn’t about chasing visibility for its own sake. We prioritise topics and opportunities that align with business goals, revenue potential, and audience intent.

2

STRATEGY-LED CONTENT
AND STRUCTURE

Content is developed around expertise, topical clusters, and structured information that AI systems can easily interpret and trust.

3

SUPPORTED BY DATA, TECHNOLOGY & ADAPTABILITY

Search continues to evolve, so strategy must evolve too. We continuously monitor search changes, AI developments, and performance data to keep your SEO moving forward.

FUTURE THINKING SEO FOR AI-DRIVEN SEARCH

Is your website ready for AI-driven search?

AI-generated search experiences prioritise websites that demonstrate expertise, authority, and a strong information structure. Our AI SEO approach focuses on:

  • building clear topical authority
  • improving content structure for AI interpretation
  • strengthening internal linking and hierarchy
  • supporting brand and entity recognition
  • ensuring technical clarity across your site

Instead of chasing algorithm trends, we help future-proof visibility through strong SEO fundamentals.

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FUTURE-PROOF YOUR SEO STRATEGY

Let’s explore how your website can strengthen visibility across both traditional search and emerging AI-driven experiences.
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working with mabo

AI SEO can feel confusing. Our job is to simplify it and focus on what actually drives results. When working with Mabo you can expect:

ONGOING ACCOUNT REVIEWS-01

CLEAR PRIORITIES, NOT AI HYPE

We focus on proven SEO foundations that influence both traditional rankings and AI-driven visibility.

IDENTIFY OPPORTUNITIES-01

STRATEGY GROUNDED IN EXPERIENCE

We apply AI SEO thinking within a broader performance strategy, not as a standalone trend.

Brand insights-01

ADAPTABLE SUPPORT

As search evolves, we adjust strategy and priorities without losing focus on long-term growth.

expert strategy

TANSPARENT DECISION-MAKING

You’ll understand what changes we’re making and how they contribute to future search visibility.

AI SEO STRATEGY FAQS

Got questions about our AI SEO Strategy?

We've got answers! Here are some common queries to help you get some answers:

What is AI SEO?

AI SEO focuses on optimising websites for search environments influenced by artificial intelligence, including AI-generated summaries, AI Overviews, and conversational search experiences.

It builds on traditional SEO by strengthening authority, structure, and content clarity so search engines and AI systems can better understand your website.

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is another term used to describe AI SEO. It refers to optimising websites so they can appear in AI-generated search results and summaries.

At Mabo, we approach GEO as part of a wider AI SEO strategy grounded in strong SEO fundamentals.

Is AI SEO different from traditional SEO?

AI SEO doesn’t replace traditional SEO, it enhances it.

Technical SEO, strong content, and authority signals remain essential. AI SEO focuses on making those elements clearer, more structured, and easier for AI systems to interpret.

How do AI Overviews affect SEO?

AI Overviews often summarise information from trusted sources rather than showing only traditional blue links.

Websites with strong expertise signals, structured content, and clear topical authority are more likely to be referenced.

Do I need a separate strategy for AI SEO?

Usually not. The most effective approach is adapting your existing SEO strategy so it works across both traditional rankings and AI-driven search experiences.

Can AI SEO improve commercial performance?

Yes. AI SEO helps maintain and grow visibility as search evolves, protecting organic traffic and ensuring your business continues to capture demand from high-intent searches.

Is AI SEO just about using AI tools to write content?

No. AI SEO is primarily about how search engines understand and trust your website, not simply using AI tools to generate content.

LET'S REVIEW YOUR AI SEO STRATEGY

82%

average revenue increase

350+

happy clients across the UK

£40M

annual managed spend