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LEAD GENERATION PPC

LEAD GENERATION PPC SERVICES BUILT TO DRIVE QUALIFIED ENQUIRIES

PPC shouldn’t just generate conversions;  it should deliver leads your business can actually convert. We help businesses attract high-intent prospects, improve lead quality, and turn paid media into a consistent source of pipeline.

 

 

Sustainable-Furniture-logo-white
Taunton Leisure logo White
BHS
Westbrook-Cycles
Trade-Radiators
Somerset-Toiletry
Showers-to-You
Caine-Leather
Sheffield-Mutual
Plum-Play
Rugby-Stuff
Alan-Wadkins
Outshine-Gaming
My-Motor-World
Lily-&-Bean
Lera-Jewellery
Litecraft
Kitchen-Door-Hub
JT-Atkinson
Factory-Direct-Flooring
Equine-Products
Cowheels-car-club
Sheffield-Mutual

PAID MEDIA FOR FOR BUSINESSES THAT NEED MORE THAN JUST TRAFFIC

Lead generation PPC is about precision, targeting the right people, at the right time, with the right message.

We manage PPC across Google Ads and Microsoft Ads. Our approach focuses on:

  • improving lead quality and intent
  • reducing cost per acquisition (CPA)
  • increasing conversion rates
  • aligning campaigns with your sales process
From keyword strategy and audience targeting to landing page optimisation and tracking, we build PPC systems designed to generate consistent, high-quality enquiries.
HOW WE APPROACH LEAD GENERATION PPC
1

COMMERCIAL PRIORITIES FIRST

Campaigns are built around lead quality, conversion rates, and pipeline, not just clicks.

2

TARGETING & CONVERSION FOCUS

We align keywords, audiences, and landing pages to attract and convert the right prospects.

3

CONTROLLED TESTING & OPTIMISATION

We continuously test and refine campaigns to improve efficiency, reduce CPA, and scale performance.

TRACKING, DATA & AUTOMATION BUILT FOR BETTER DECISIONS

Lead generation PPC relies on accurate data; without it, optimisation is guesswork.

We use a combination of platform tools, advanced tracking setups, and automation frameworks to ensure campaigns are informed by real performance data. This allows us to:

  • track leads accurately across platforms and touchpoints
  • understand which campaigns and keywords drive quality enquiries
  • optimise based on conversion data, not assumptions
  • test and refine campaigns more efficiently

By improving data accuracy and speed of optimisation, we’re able to reduce wasted spend and improve lead quality over time.

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GENERATE MORE QUALIFIED LEADS THROUGH PPC

Let’s identify where your biggest opportunities are, and build a strategy to capture them.
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working with mabo

ONGOING ACCOUNT REVIEWS-01

ACCOUNT & OPPORTUNITY REVIEW

We analyse your current campaigns, targeting, and conversion data to identify gaps and opportunities.

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STRATEGY ALIGNED TO AUDIENCE & DEMAND

Campaigns are built around high-intent searches and the audiences most likely to convert.

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STRUCTURED OPTIMISATION & TESTING

Campaigns are continuously refined through controlled testing and performance analysis.

expert strategy

REPORTING & PERFORMANCE INSIGHT

You receive clear reporting focused on lead volume, quality, and cost efficiency.

LEAD GENERATION PPC FAQS

Got questions about our Lead Generation PPC?

We've got answers! Here are some common queries to help you get some answers:

What is lead generation PPC?

Lead generation PPC uses paid advertising to attract and convert users into enquiries or leads through platforms like Google Ads and Microsoft Ads.

How do you improve lead quality in PPC?

We focus on targeting high-intent keywords and audiences, aligning ads with landing pages, and continuously refining campaigns based on conversion data.

How do you measure success?

We focus on cost per lead (CPL), lead quality, conversion rate, and contribution to pipeline, not just clicks or impressions.

Can PPC generate consistent leads?

Yes. With the right structure and optimisation, PPC can become a reliable and scalable source of enquiries.

LET'S REVIEW YOUR LEAD GENERATION PPC STRATEGY

82%

average revenue increase

350+

happy clients across the UK

£40M

annual managed spend