<img alt="" src="https://secure.24-information-acute.com/787190.png" style="display:none;">
Skip to main content
BOOK A STRATEGY REVIEW

CUSTOM AUTOMATION & SCRIPT DEVELOPMENT

TECHNOLOGY BUILT AROUND YOUR BUSINESS GOALS & CHALLENGES

While our core technologies power many accounts, some clients require something more tailored, something built specifically around their data, structure, and commercial objectives. That’s where our in-house script development comes in. We design and deploy custom automation solutions that remove manual processes, unlock performance insights, and give you greater control over your campaigns.

 

 

MABO-12

WE BUILD PERFORMANCE TOOLS TAILORED TO YOUR BUSINESS

Not every challenge can be solved with off-the-shelf tools.

Most PPC accounts can perform and grow through platform automation, third-party tools, and manual workarounds. But no two businesses operate the same way. Different:

  • Margins
  • Product structures
  • Sales cycles
  • Operational constraints
  • Commercial priorities

Require different solutions. Custom scripting allows us to build automation that aligns precisely with how your business operates, not just how Google works.

HOW WE APPROACH CUSTOM DEVELOPMENT

1

COMMERCIAL DISCOVERY

We start by understanding your commercial goals, operational structure, and performance bottlenecks. 

2

BUILD & TEST

Our in-house specialists develop and rigorously test the solution before implementation. Everything is quality-checked to ensure accuracy and stability.

3

INTEGRATION & MONITORING

Once deployed, the script becomes part of your account infrastructure, monitored and refined as your performance evolves.

technology

EXAMPLES OF CUSTOM SOLUTIONS WE’VE BUILT

Here are examples of how custom automation has helped our clients:

  • Segmenting products by real-time profitability and adjusting Performance Max structure accordingly
  • Automatically prioritising fast-shipping, high-margin SKUs during peak trading periods
  • Building multi-market bid adjustment systems based on regional performance data
  • Creating custom alert systems that flag inefficiencies before they impact ROAS
  • Automating restructuring processes across large-scale ecommerce accounts

HOW OUR CLIENTS BENEFIT FROM THIS

All of our custom development is handled internally. We have the technical capability to build and adapt scripts, integrate multiple data sources, connect feeds, platforms, and reporting tools and aintain and evolve systems over time.

IDENTIFY OPPORTUNITIES-01

SCALABLE &
ADAPTABLE

Systems designed to grow with your catalogue, markets, and revenue.

Get Started
increase growth-01

STRATEGIC
FOCUS

Less time on spreadsheets. More time on high-level growth initiatives.
Get Started
best practices-01

COMPETITIVE ADVANTAGE

Custom logic your competitors simply don’t have access to.

Get Started

WHAT WE BUILD

Our in-house team develops bespoke scripts and automation systems designed around your specific challenges. These can include:

 

search volume-01

PROFIT-BASED CAMPAIGN CONTROLS

Automating margin-based bidding or product prioritisation tailored to your exact commercial targets.

CTAs available on search ads-01

ADVANCED PRODUCT CLASSIFICATION

Automating margin-based bidding or product prioritisation tailored to your exact commercial targets.

IDENTIFY OPPORTUNITIES-01

BUDGET CONTROL SYSTEMS

Custom logic to prevent overspend, reallocate budget, or scale specific campaign segments automatically.

increase product relevancy-01

PERFORMANCE-BASED SEGMENTS

Automatically reduce exposure on inefficient campaigns or scale segments hitting performance targets.

BOOK A STRATEGY CONSULTATION

If your performance challenge doesn’t fit inside a standard box, we’ll build the solution.