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SMART PRODUCT SEGMENTATION

TURN PRODUCT-LEVEL DATA INTO SMARTER BUDGET DECISIONS

Most eCommerce campaigns rely on Google to decide which products get visibility. The problem? Google prioritises what already works, not necessarily what could work. Our Smart Product Segmentation technology gives you control over that process, ensuring budget is allocated where it will drive the most impact.

 

 

DRIVING BETTER DECISIONS AT PRODUCT LEVEL

Continuous, automated control over how your products perform.

In most accounts, a small number of products end up dominating spend, while new or low-visibility items struggle to gain traction and remain largely unseen. At the same time, poor performers can continue to absorb budget without delivering meaningful returns. Without a clear structure in place, you’re ultimately relying on the algorithm alone to make these decisions.

Our technology analyses product-level performance and dynamically groups products based on how they are actually performing, not how we assume they should perform, allowing us to:

  • Scale what’s working: Identify products driving multiple conversions and push more budget towards them
  • Unlock hidden opportunities: Surface products with low impressions and actively test them to drive visibility
  • Reduce wasted spend: Pull back budget from products spending without converting
  • Protect profitability: Limit exposure for products converting at poor returns or at a loss

We introduce structure into how your products are prioritised, tested, and scaled.

OUR APPROACH TO PRODUCT LEVEL PERFORMANCE

Structured, commercial, and always evolving

1

COMMERCIAL OBJECTIVES FIRST

Segmentation is aligned to revenue, margin, and growth, not just engagement metrics.

2

STRUCTURED, DATA-DRIVEN EXECUTION

Every decision is based on product-level performance data, continuously analysed and refined.
3

ADAPTIVE & SCALABLE

As your catalogue, performance, and priorities evolve, segmentation updates automatically.

HOW IT WORKS

Smart segmentation, directly influencing campaign performance.

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PRODUCT-LEVEL DATA ANALYSIS

Our technology analyses every product in your shopping feed across:

  • Impressions
  • Clicks
  • Conversions
  • Return
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INTELLIGENT SEGMENTATION

Products are automatically segmented into performance-based groups such as:

  • High performers (scale)
  • Low visibility (test)
  • Inefficient spenders (reduce)
  • Low profitability (control)
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AUTOMATED LABELLING

Products are automatically labelled within your feed, enabling structured targeting inside Google Ads.

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CAMPAIGN ACTIVATION

We adjust campaign structure, budgets, and bidding strategies based on these groups.

MAKE EVERY PRODUCT WORK HARDER FOR YOUR BUSINESS

We’ll show you where budget is being wasted, and where product-level opportunities exist.

HOW OUR CLIENTS BENEFIT FROM THIS TECH

This isn’t just a technical solution, it directly improves how your budget works.

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SMARTER USE OF GOOGLE'S ALGORITHM

Google performs best with strong data signals. Grouping high-performing products together helps it learn faster and scale more effectively.
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NEW PRODUCTS ACTUALLY GET VISIBILITY

Google doesn’t naturally prioritise new products, we make sure they get tested and don’t sit unnoticed.
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ONGOING BUDGET CONTROL

We continuously manage where spend is going, ensuring budget isn’t wasted on underperforming products.
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FULLY DYNAMIC SOLUTION

As performance, demand, and seasonality change, segmentation updates automatically, no manual intervention needed.
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ALIGNED TO YOUR TARGETS

Everything is structured around your commercial goals, increasing the likelihood of hitting them.
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INCLUDED IN OUR PPC MANAGEMENT

There is no additional cost to access our technology. This is part of how we work, not an add-on.
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