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DIGITAL PR & OUTREACH

DIGITAL PR THAT GROWS AUTHORITY, VISIBILITY AND ORGANIC PERFORMANCE

Digital PR should do more than generate coverage, it should strengthen SEO performance and contribute to measurable growth. We combine creative storytelling with data-led SEO strategy to secure coverage that increases authority, drives referral traffic, and improves search visibility.

 

 

Sustainable-Furniture-logo-white
Taunton Leisure logo White
BHS
Westbrook-Cycles
Trade-Radiators
Somerset-Toiletry
Showers-to-You
Caine-Leather
Sheffield-Mutual
Plum-Play
Rugby-Stuff
Alan-Wadkins
Outshine-Gaming
My-Motor-World
Lily-&-Bean
Lera-Jewellery
Litecraft
Kitchen-Door-Hub
JT-Atkinson
Factory-Direct-Flooring
Equine-Products
Cowheels-car-club
Sheffield-Mutual

DIGITAL PR BUILT TO SUPPORT SEO AND COMMERCIAL GROWTH

Digital PR is a valuable and effective tool that focuses on enhancing your brand’s reputation and visibility.

Traditional SEO methods are excellent for ensuring a healthy, optimised website that caters to and attracts both existing and new customers. However, if you want to widen the net even further and reach new markets, our digital PR services are a must. 

PR in SEO is a fantastic fit for many of our clients. Thanks to our team's expertise and impressive address book of media contacts, we’re able to utilise relationships with popular, recognised online channels to enhance their reputation, increase traffic, and grow their audience. 

Our campaigns have secured placements across titles including The Mirror, The Sun, The Express, Yahoo, Ideal Home, Homes & Gardens, and Woman & Home, helping brands to successfully drive traffic, improve rankings, generate sales, and increase brand awareness and engagement. 

OUR STRATEGIC APPROACH FOR DIGITAL PR
1

COMMERCIAL PRIORITIES FIRST

Digital PR activity is aligned to SEO goals and business outcomes, focusing on authority growth that supports rankings, traffic quality, and visibility where it matters most.

2

STRATEGY-LED CAMPAIGNS

Campaign ideas are built around audience insight, data, and market relevance, designed to earn genuine coverage rather than low-value links.

3

RELATIONSHIPS + DATA + ADAPTABILITY

We combine strong media relationships with SEO insight and performance data, adapting campaigns based on what drives the strongest authority and traffic outcomes.

SEO FRAMEWORK

DIGITAL PR WITHIN OUR WIDER SEO FRAMEWORK

Digital PR strengthens authority and trust signals

Within our wider SEO framework, Digital PR supports technical SEO and content strategy by building credibility through high-quality links, brand mentions, and trusted media coverage. These signals help reinforce your site’s expertise, improving the performance of existing SEO efforts.

DIGITAL PR THAT SUPPORTS AI DRIVEN SEARCH VISIBILITY

As search evolves with AI-generated results and entity-based ranking signals, brand authority is becoming increasingly important.

High-quality media coverage, trusted backlinks, and strong brand mentions help reinforce credibility, supporting visibility both in traditional rankings and AI-driven search experiences.

Digital PR doesn’t just build links, it builds trust signals that future-proof your SEO strategy.

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BUILD AUTHORITY THAT SUPPORTS SEO GROWTH

Let’s explore how Digital PR can strengthen your brand visibility and organic performance.
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working with mabo

Digital PR should feel strategic, collaborative, and measurable, not unpredictable or disconnected from your wider marketing activity. When you work with Mabo, you can expect:

ONGOING ACCOUNT REVIEWS-01

A TEAM THAT UNDERSTANDS SEO

Coverage is pursued with both media impact and SEO value in mind.

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DIRECT ACCESS TO TECHNICAL SPECIALISTS

We focus on changes that impact performance rather than overwhelming you with technical lists.

Brand insights-01

PRACTICAL COLLABORATION & EXECUTION

We work closely with your team to ensure campaigns align with brand positioning and messaging.

expert strategy

TRANSPARENT REPORTING PROCESS

You’ll see where coverage lands, what links are secured, and how activity contributes to wider performance.

DIGITAL PR FAQS

Got questions about our Digital PR?

We've got answers! Here are some common queries to help you get some answers:

What is Digital PR in SEO?

Digital PR focuses on earning online media coverage and high-quality backlinks that improve brand authority and support SEO performance.

How does Digital PR improve SEO?

High-authority backlinks and brand mentions help increase domain authority, improve trust signals, and support stronger organic rankings.

Is Digital PR only about backlinks?

No. While links are important, digital PR also builds brand awareness, credibility, referral traffic, and long-term authority signals.

How long does Digital PR take to impact rankings?

Digital PR contributes to long-term SEO growth. Improvements often build over months as authority signals strengthen.

How is your Digital PR different from traditional PR agencies?

Our campaigns are built with SEO impact in mind, balancing media value with measurable organic performance outcomes.

LET'S REVIEW YOUR DIGITAL PR STRATEGY

82%

average revenue increase

350+

happy clients across the UK

£40M

annual managed spend