EMAIL MARKETING WEBINAR
Email marketing for peak season: Turn more visitors into customers
🗓️ When: Thursday, 22 October 2026 at 12:30-1:00pm (BST)
You can increase spend across PPC and Paid Social during peak season, but not every visitor will convert first time.
Email Marketing gives you a way to capture more value from that traffic by building your first-party audience, recovering abandoned baskets, nurturing consideration and keeping customers engaged after purchase.
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ADAM GREEN - HEAD OF SOCIAL
With eight years of digital marketing experience across PPC and Paid Social, Adam brings a rounded, multi-channel perspective to performance strategy.
Having worked hands-on across both search and paid social, he understands how different channels contribute to the wider customer journey, and where opportunities can be missed when activity is looked at in isolation.
He is passionate about helping businesses connect channel-specific tactics with wider commercial goals, simplify increasingly complex platform strategies, and drive measurable, performance-led growth.
For this webinar, he’ll explore how email marketing can work alongside paid media to help brands capture more first-party data, recover high-intent traffic and get more value from the customers they’re already acquiring.
WHAT YOU'LL LEARN
BUILD A STRONGER EMAIL FOUNDATION
Understand how first-party data, list growth and key automated flows, such as welcome, abandoned basket and post-purchase emails, can help you get more from the traffic you’re already generating.
TURN PEAK TRAFFIC INTO REVENUE
Learn how Email Marketing can support the customer journey from first visit through to purchase, including one of the biggest opportunities: reconnecting with high-intent shoppers who leave items in their basket.
PLAN FOR THE PEAK SEASON
Explore practical Q4 tactics including VIP and early-access segments, promotional campaigns, last-chance messaging, retention activity and the checks you should make before peak begins.
Frequently Asked Questions
Got questions about our email marketing webinar?
We've got answers! Here are some common queries to help you get the most out of this valuable learning opportunity:
Who is hosting this webinar?
This workshop is hosted by Adam, our Head of Social, an experienced multi-channel paid advertising specialist.
At Mabo, we're more than just digital marketing experts, we are strategic partners dedicated to achieving exceptional results for our clients. Our team has earned industry recognition for innovative approaches in PPC management, Social Media, SEO, and Amazon advertising.
Who is this webinar for?
This webinar is for anyone interested in understanding how Email Marketing can support wider marketing and business goals.
Whether you’re exploring Email Marketing for the first time, already running campaigns in-house, or looking for ways to get more value from your existing customer base, the session will offer practical ideas you can apply.
How long is the webinar?
The webinar will last approximately 30 minutes, offering a practical overview of how email marketing can support your paid campaigns, turn more visitors into customers and encourage repeat purchases throughout peak season and beyond.
What if I can't attend live?
Don't worry if you can't make it to the live session. We'll send a recording to all registered participants within 48 hours of the workshop.
You'll have unlimited access to this valuable resource, allowing you to watch and rewatch at your convenience.
Is this webinar suitable for businesses of all sizes?
Absolutely. Whether you’re a small business with a limited budget or a larger brand running paid campaigns at scale, the approaches covered can be adapted to your resources and goals.
We’ll explore how email marketing can help you get more from the traffic you’re already generating, recover abandoned baskets and encourage repeat purchases.
Will there be a Q&A session?
Yes, we've allocated time at the end of the workshop for a Q&A session. This is your chance to get personalised insights.
How do I access the webinar?
Once you've registered with the form, you'll receive an email with joining instructions and the option to add the event to your calendar.
On the day of the workshop, simply click the link provided to join.
Is there any follow-up after the workshop?
Yes, we're committed to your long-term success. After the workshop, we'll send you additional resources related to the topics discussed.
If you're interested in exploring how we can help support the creative content strategy for your business, we'd be happy to schedule a consultation.