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TECHNICAL SEO

TECHNICAL SEO SERVICES THAT BUILD STRONGER ORGANIC PERFORMANCE

Technical SEO creates the foundation for sustainable organic growth. We optimise the technical health of your website, from crawlability and site speed to indexation and structure so that search engines can access, understand, and prioritise your content.

 

 

TECHNICAL SEO THAT SUPPORTS COMMERCIAL GROWTH

Strong rankings don’t come from content alone. Without solid technical foundations, even the best SEO strategy will struggle to perform.

Our technical SEO specialists identify and fix the hidden issues that limit visibility and performance, improving website health so your SEO investment can scale effectively.

Our expert team will fully optimise the technical aspects of your website, with the first port of call being to ensure that site speed, crawlability, and indexability are strong. We also assess the mobile-friendliness of the website and flag any issues with security, duplicate content, sitemaps, and robots.txt. 

Technical SEO ensures your website is fast, efficient, and search-engine ready, giving every other SEO activity a stronger chance of success.

OUR STRATEGIC APPROACH TO TECHNICAL SEO
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COMMERCIAL PRIORITIES FIRST

Technical improvements are prioritised based on business impact, focusing on fixes that improve visibility, organic revenue, and long-term growth potential.



2

STRATEGY-LED TECHNICAL OPTIMISATION

We don’t apply generic checklists. Technical work is aligned to your site structure, platform, and wider SEO strategy so improvements support meaningful outcomes.

3

SUPPORTED BY TECHNOLOGY & EXPERTISE

Alongside industry-leading tools, we use advanced diagnostics, automation, and specialist knowledge to identify issues faster and surface opportunities other agencies miss.

SEO FRAMEWORK

TECHNICAL SEO WITHIN OUR WIDER SEO FRAMEWORK

Technical SEO builds the technical foundations for visibility.

Technical SEO provides the foundation that allows every other part of SEO to perform effectively. Even the strongest content and authority strategies struggle when technical issues prevent search engines from properly crawling, indexing, or understanding your site.

TECHNICAL SEO BUILT FOR AI DRIVEN SEARCH

As Google moves towards AI-generated overviews and evolving search experiences, technical clarity matters more than ever.

Structured websites with strong architecture, clear signals, and clean data are easier for search engines and AI systems to interpret and trust.

Our technical SEO approach helps ensure your site is:

  • Easily understood by search engines
  • Structured for entity and topical relevance
  • Positioned for visibility in modern search experiences

Strong technical foundations don’t just support rankings, they support future search visibility.

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ready to improve your website's  PERFORMANCE

Find out what’s holding your organic visibility back with a technical SEO review focused on real opportunities for growth, not just technical jargon.

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working with mabo

Technical SEO shouldn’t feel overwhelming or disconnected from your day-to-day business. Our role is to simplify complexity, explain what matters, and take ownership of the work that drives performance.

ONGOING ACCOUNT REVIEWS-01

CLEAR PRIORITIES, NOT ENDLESS RECOMMENDATIONS

We focus on changes that impact performance rather than overwhelming you with technical lists.

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DIRECT ACCESS TO TECHNICAL SPECIALISTS

We focus on changes that impact performance rather than overwhelming you with technical lists.

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PRACTICAL COLLABORATION & IMPLEMENTATION

Whether we’re working with your developers, internal team, or external partners, implementation is structured and realistic.

expert strategy

TRANSPARENT DECISION-MAKING PROCESS

You’ll always understand what we’re doing, why it matters, and how it contributes to growth.

TECHNICAL SEO FAQS

Got questions about our Technical SEO?

We've got answers! Here are some common queries to help you get some answers:

What is Technical SEO?

Technical SEO focuses on the behind-the-scenes elements that help search engines crawl, understand, and rank your website. It improves things like site speed, crawlability, indexing, structure, and overall performance, creating the foundation that supports long-term organic growth and stronger search visibility.

How does technical SEO improve commercial performance?

Technical SEO removes performance barriers that stop your website from ranking or converting effectively. Faster pages, clearer site architecture, and better crawl efficiency help attract more qualified organic traffic, which supports increased revenue, leads, and overall marketing efficiency.

How do I know if my website needs technical SEO?

Common signs include slow page speed, traffic stagnation, indexing issues, sudden ranking drops, or strong content that still struggles to perform. A technical SEO audit helps identify hidden issues that may be limiting visibility and growth.

What’s included in a technical SEO audit?

Our technical SEO audits typically include:

  • Site speed and Core Web Vitals analysis
  • Crawlability and indexation checks
  • Site architecture and internal linking review
  • Mobile usability assessment
  • Duplicate content and canonicalisation checks
  • Structured data and schema markup review
  • XML sitemap and robots.txt analysis

The outcome is a prioritised roadmap aligned to business impact — not just technical fixes.

Will technical SEO require developer support?

Often yes, but we make the process clear and manageable. We provide prioritised recommendations, clear implementation guidance, and collaborate directly with your development team to ensure changes are practical and aligned with your wider roadmap.

How long does technical SEO take to show results?

Some improvements, like crawl efficiency or performance issues can have a relatively quick impact. However, technical SEO is typically a foundational investment, meaning improvements compound over time as search engines reprocess your site and rankings strengthen.

Do you only work on technical SEO, or broader SEO strategy?

Technical SEO is often one part of a wider strategy. We can support:

  • Technical SEO only
  • Technical + content strategy
  • Full-service SEO management

Support adapts depending on your internal capabilities and growth goals.

How is your approach different from other technical SEO agencies?

Our approach combines technical expertise with commercial strategy. We don’t deliver long lists of recommendations without context, we focus on prioritising changes that drive measurable business impact, aligning technical SEO with your wider marketing and growth goals.

How does technical SEO support AI search and AI overviews?

AI-driven search relies on websites being structurally clear, trustworthy, and easy to interpret. Strong technical SEO improves site structure, schema, internal linking, and content accessibility, helping search engines and AI systems better understand and surface your content.

Can technical SEO help improve Google Ads performance too?

Yes. Improving site speed, user experience, and technical structure can positively influence landing page quality, conversion rates, and overall marketing efficiency, making technical SEO valuable across both paid and organic channels.

LET'S REVIEW YOUR TECHNICAL SEO

82%

average revenue increase

350+

happy clients across the UK

£40M

annual managed spend