All articles from Sam Hood

In an increasingly digital world shaped by social media and AI, it’s easy for brands (especially in ecommerce) to feel disconnected from the real world their customers live in. ...

Margot McChlery

Spring Clean Your Digital Marketing Strategy: Tips for 2025 Success

Janine Heever

The new financial year has landed! Are your digital marketing efforts ready to grow with it?

Janine Heever

MABO'S MARKETING SCOOP: HOW CONSCIOUS CONSUMERS ARE RESHAPING RETAIL

Margot McChlery

Consumers are getting pickier, and for good reason. With the cost of living still high, people aren’t just looking for the cheapest option anymore. They want real value. That ...

Margot McChlery

Mabo’s Marketing Scoop: The Digital Paradox

Margot McChlery

“Anyone, anywhere, can be lonely or socially isolated. Across all ages and regions, loneliness and social isolation have serious impacts on our physical and mental health, and the ...

Margot McChlery

The Future of User-Generated Content in 2025

Janine Heever

User-generated content (UGC) has become a cornerstone of ecommerce success, helping brands build trust and connect with customers on a deeper level. As we head into 2025, UK ...

Janine Heever

Consumer Trends 2025: Navigating Chaos, Creativity, and Connection

Margot McChlery

As the digital landscape evolves faster than ever, predicting consumer trends feels part science, part magic. We’ve been doing lots of research and digging, and we’re pretty ...

Margot McChlery

MABO'S MARKETING SCOOP - 2024 IN A NUTSHELL: CUCUMBERS, COMEDY, AND CONSUMER POWER

Margot McChlery

Happy belated New Year! Now that we have said goodbye to 2024 overall, we can all say that this past year has been very demure and very mindful.

Margot McChlery

MABO'S MARKETING SCOOP - HOW TO SLEIGH THIS CHRISTMAS

Margot McChlery

Just hear those sleigh bells jingling, ring-tingle-tingling too! The festive season is here, and for the majority of retailers, it’s more than just the most wonderful time of the ...

Margot McChlery

Black Friday and Fake Friday: The Shift in Holiday Spending Habits

Becky Jones

In recent years, Black Friday has firmly established itself in the UK, evolving from an American oddity into a staple of the British retail calendar. What started as a single day ...

Becky Jones

All articles from Sam Hood

C is for Cancelled Cookie Deprecation

Navigating The Cookie-less Future

12 Black Friday Marketing Ideas to Boost Your Sales in 2023

GA4 Best Practices For A Smooth Transition

HELPING YOU TO PREPARE FOR GA4

ENHANCED CONVERSIONS: WHY, WHAT & HOW

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