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As we’re SURE you’ve already heard (many times), Google Analytics (GA) is undergoing a big shift from Universal Analytics (UA) to GA4. As of tomorrow, UA will stop processing new hits, and the same goes for 360 analytics properties starting October 1st, 2023. So now we’re on the eve of the ...

Amazon Prime Day has become one of the most significant shopping events worldwide, offering incredible opportunities for businesses to boost their sales and brand awareness. In 2023, Prime Day broke all previous records, with over 375 million items purchased by more than 200 million Prime members ...

In the ever-evolving world of digital marketing and content creation, the rise of AI has been nothing short of revolutionary. With the advancements released in the last year alone, like ChatGPT, Midjourney, and Google's Generative Search, it's clear that AI is massively transforming the landscape.

Welcome to our special blog post commemorating a significant milestone in our company’s history! It’s been a whole decade since our journey began. Ten years of success, growth, innovation, and building a culture that we cherish.

In the fast-paced world of digital marketing, keeping up with the latest trends and technologies can be a daunting task. That’s why having a dedicated Research and Development (R&D) department can be a game-changer. As a leading digital marketing agency, we recognised this early on and ...

In the fast-paced digital landscape, a game-changing trend is taking the spotlight – social media platforms doubling as search engines. As users increasingly rely on these platforms for real-time updates and personalised results, businesses must adapt to stay ahead of the curve.

Traditionally, marketers have focused on connecting with customers everywhere except work. However, since the pandemic and the push to work from home, the boundaries between work and personal life have blurred. A new target market has formed for advertisers to market to, and they’re called the ...

When it comes to maximising your marketing impact, don’t settle for only updating old spreadsheets or merely tweaking your previous year’s digital marketing plan. With the continuous growth of digital adoption and online commerce, getting your strategy right is essential to stand out from the ...

The social media economy is expanding, with an increasing amount of brands spending and making money through the different platforms. The continuous evolution of social media marketing keeps changing the way that consumers interact with brands.