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The social media economy is expanding, with an increasing amount of brands spending and making money through the different platforms. The continuous evolution of social media marketing keeps changing the way that consumers interact with brands.

You’ve probably heard by now of all the new updates that Google and other platforms are releasing/planning on releasing over the next year or so. The one that we’ll look at today is an update in Analytics, otherwise known as GA4.

For many people Brighton is known for its stunning seaside, bustling beaches and iconic Palace Pier but for a couple of days during Spring and Autumn it’s home to the biggest SEO conference in the UK ‘BrightonSEO’.

Gone are the days when you hear the word cookie and you associate it with a blue monster from Sesame Street. Now every time you go onto a website you have banners cropping up all over asking you to accept cookies, but we’ll soon be heading away from relying so much on cookies and it’s this that we ...

We were really thrilled and humbled by some fantastic news this week. Mabo have been awarded the Community Response Award at the Microsoft Partner Awards.

As it’s national apprenticeship week we thought it would be a great time to reflect on why employing apprentices has been a huge success at Mabo and to share our thoughts, and the thoughts of our apprentices past and present, on why apprenticeships offer so much value to businesses and young people ...

Perseverance has recently been crowned 2021’s Cambridge Dictionary word of the year; and it’s not tricky to see why. For our retail clients, 2021 has been a year of undulating challenges:

An Introduction To Feeds Most people who deal with eCommerce know that a product feed is the backbone of selling products through major search platforms. It houses all your essential product information with a range of attributes and comes in a variety of file formats, both static and dynamic. Not ...

From a PPC point of view, in addition to being fun, cultural events mark different points throughout the year, holidays are also exciting because they create opportunities for our clients to offer special promotions to their customers, look at Black Friday for example. Promotions are one way our ...