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 DIGITAL MARKETING INSIGHTS

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Read our latest posts on digital marketing.

Paid Social.

Ryan Metcalfe
by Ryan Metcalfe
on December 10, 2020

Chances are in 2020 if it hadn’t already, your business entered the world of digital. Certainly in the early days of Covid-19 businesses took a reactive approach in an attempt to stay afloat during a ...

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December 08, 2020 • 3 min read
Boost your performance on Facebook.

We all want better performance on Facebook right? Video is the best performing content type across all social platforms, and it can help boost engagement, awareness and sales in your end of year push.
November 23, 2020 • 4 min read
Dynamic Search Ads.

Are you struggling to find relevant keywords to bid on in search? Do you find yourself struggling to hit good click-through-rate levels on search? Then dynamic search is definitely something for you to consider in your ads account!
November 10, 2020 • 2 min read
Improving Your Facebook Ads.

Everyone want’s to have the best Facebook Ads right? I mean, you can’t blame them really, of course, you want YOUR ads to stand out. With Christmas only around the corner (quite, literally), I am sure you are starting to get a move on with your holiday marketing campaigns, and mapping out your ...
October 29, 2020 • 2 min read
Organic Transactions Across Social Platforms.

Whilst Facebook allows you to clearly see how many transactions have been generated through your paid ads on Facebook Ads Manager, it’s not always clear how to track transactions made through your organic Instagram or Facebook page content.
September 11, 2020 • 2 min read
How To Increase Brand Awareness Through Digital Marketing Strategies.

(SocialMediaToday, 2020) ran several polls on their newsletter on the topic of marketing goals. The aim of these polls were to find out what businesses would class as their ‘top’ marketing goal. Thinking about yours now? I thought so… “Brand awareness” was a clear winner and consistently came out ...

Digital Marketing
September 07, 2020 • 3 min read
Tap Into Intent To Generate Leads.

Consumers are more engaged with businesses who can meet their needs from home right now–and they’re more willing to move to those who can. If like me, during lockdown you will have potentially seen your postman more than you have seen your family. River Island, Amazon, Miss Guided, New Look, you ...
August 27, 2020 • 1 min read
Winners Of The Best Use Of Automation At The UK Biddable Media Awards

Mabo won the “Best use of Automation” award at the 2020 UK Biddable Media Awards!!!

Awards
August 25, 2020 • 1 min read
Mabo Are Named As Company Of The Year At The Tees Tech Awards!

We are hugely proud to announce that we were named as the “Company of the Year” at the very first Tees Tech Awards that were held on the 20th August 2020.

Awards
August 11, 2020 • 3 min read
How Many Types Of Facebook Ads Are Out There For Your Business?

Possibly the biggest social media platform ever, you will have been living under a rock if you have not heard of Facebook!! The popular social media platform is used for both advertising and social purposes, you know what I mean, sharing lost cat posters, checking out your favourite restaurant, the ...

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