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The new financial year is here and it's the perfect time to give your social media strategy a fresh look and set clear objectives for 2024/25. Social media has become a crucial piece of any successful marketing plan, offering unparalleled opportunities to connect with your target audience, build ...

As the new financial year has begun, it's a great time to take a look at how well your marketing plans are working. If you missed it on our socials, we recently shared a comprehensive checklist to help plan and implement a successful marketing strategy for the year. But even with our checklist, ...

Welcome back to Part Two of our SEO Essentials series! If you haven’t read Part One yet (well you absolutely should go and do that), we talked about how to reach your audience with keyword research, optimisation for voice search queries and utilising AI to keep your content funky-fresh.

The world of Search Engine Optimisation (SEO) can be a daunting place, with what feels like a million things to consider when trying to optimise your site. The problem is not finding information, the problem is finding up-to-date, valuable information which you can put into action yourself.

In today's fiercely competitive online market, understanding your competition isn't just an advantage; it's a necessity.

When it comes to digital marketing, businesses are presented with many different avenues to capture the attention of customers. Whether you're a seasoned marketer or a business owner dipping your toes into these waters, understanding the different modes of reaching your audience is crucial. So ...

Welcome to the new era of digital marketing! With Google's latest move to ditch third-party cookies in Chrome, it’s bringing a big change to how we do things.

We made it to 2024! Welcome to a year that we predict will be full of exciting changes in the world of digital marketing. This year, we're going to see a big shift in how we use technology like AI, how we protect our customers' privacy, and what consumers expect from brands.

Have you mastered the art of catching your target audience's eyes but find turning them into paying customers is more like herding cats? As Christmas approaches, bringing a flurry of deals and dizzying choices, retargeting becomes a subtle yet powerful tactic to nudge your visitors across the ...