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Welcome to the very first edition of our Marketing Scoop! Each month, we'll explore the latest trends in marketing, and today, we're excited to dive into the world of the joy-seeking consumer that is changing the game for marketers everywhere. So without further ado, let’s get started!

With Prime Day rapidly approaching, you may be considering whether joining Amazon's platform could be a smart move for your business. It's hard to ignore Amazon's incredible growth over the past few years, with revenue soaring from £107 billion in 2016 to an impressive £453 billion in 2023. What's ...

The new financial year is here and it's the perfect time to give your social media strategy a fresh look and set clear objectives for 2024/25. Social media has become a crucial piece of any successful marketing plan, offering unparalleled opportunities to connect with your target audience, build ...

As the new financial year has begun, it's a great time to take a look at how well your marketing plans are working. If you missed it on our socials, we recently shared a comprehensive checklist to help plan and implement a successful marketing strategy for the year. But even with our checklist, ...

Welcome back to Part Two of our SEO Essentials series! If you haven’t read Part One yet (well you absolutely should go and do that), we talked about how to reach your audience with keyword research, optimisation for voice search queries and utilising AI to keep your content funky-fresh.

The world of Search Engine Optimisation (SEO) can be a daunting place, with what feels like a million things to consider when trying to optimise your site. The problem is not finding information, the problem is finding up-to-date, valuable information which you can put into action yourself.

In today's fiercely competitive online market, understanding your competition isn't just an advantage; it's a necessity.

When it comes to digital marketing, businesses are presented with many different avenues to capture the attention of customers. Whether you're a seasoned marketer or a business owner dipping your toes into these waters, understanding the different modes of reaching your audience is crucial. So ...

Welcome to the new era of digital marketing! With Google's latest move to ditch third-party cookies in Chrome, it’s bringing a big change to how we do things.