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We made it to 2024! Welcome to a year that we predict will be full of exciting changes in the world of digital marketing. This year, we're going to see a big shift in how we use technology like AI, how we protect our customers' privacy, and what consumers expect from brands.

Have you mastered the art of catching your target audience's eyes but find turning them into paying customers is more like herding cats? As Christmas approaches, bringing a flurry of deals and dizzying choices, retargeting becomes a subtle yet powerful tactic to nudge your visitors across the ...

When diving into the world of keyword research for a page, you often start with a basic understanding of potential keywords based on what the page offers. You know your products, services, or the content you're providing, and naturally, this gives you a preliminary idea of the keywords you might ...

As we approach the festive season in the UK, it's time for retailers and marketers to roll up their sleeves and prepare for one of the most exciting and critical periods of the year. Q4 is a time of festive cheer, gift-giving, and a shopping frenzy that drives revenue for businesses across the ...

Black Friday is an exciting shopping extravaganza that businesses eagerly anticipate every year. Shoppers are on the lookout for the best deals, and it's the perfect opportunity for your business to shine. To help you maximise your sales potential this Black Friday, we've put together a list of 12 ...

As the chill of autumn sets in and the golden leaves start to fall, there's more than just the hint of winter in the air. For eCommerce businesses, the year's final quarter marks the beginning of the most exciting and competitive season - Q4. It's the time when online traffic surges, shopping carts ...

The world of e-commerce advertising is tricky! It’s a great big space full of product inventories just waiting to be discovered. Annoyingly, you’ve probably found some of your finest offerings are getting overlooked! We feel you, it’s frustrating.

Well, we’re pretty sure nobody has told you… either way, WELCOME! This is our little ‘How to use ChatGPT’ guide, and quite possibly the last one you’ll ever need (Okay, that might be a tiny exaggeration).

The way users search for information and products on the internet has completely evolved over the last several years. Traditional search engines, once the go-to for finding relevant content, are starting to feel the effects of this shift in user behaviour. But amidst this change, a powerful avenue ...