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We were told that being constantly connected would make life better. All this access, all this information… surely that’s progress, right? But a lot of us are starting to admit, actually, it’s exhausting. The hyper-curated, always-on, algorithm-driven digital world isn’t making us happier. If ...

If you've spent any time on social media lately, you've probably noticed that influencer marketing isn't quite what it used to be. We're moving away from those big-budget celebrity endorsements and super-slick content that once dominated our feeds. For most brands, that glossy, untouchable look is ...

Social Shopping is booming and TikTok is right at the centre of it. Alongside heading to Google or Amazon with a product in mind, shoppers are also discovering things they didn’t know they wanted, all through social content! This is called discovery commerce, where shopping is happening through ...

In an increasingly digital world shaped by social media and AI, it’s easy for brands (especially in ecommerce) to feel disconnected from the real world their customers live in. When your presence is solely online, how do you replicate the feeling of a physical shopping experience? And for retail, ...

The new financial year has landed! Are your digital marketing efforts ready to grow with it?

Consumers are getting pickier, and for good reason. With the cost of living still high, people aren’t just looking for the cheapest option anymore. They want real value. That means quality, sustainability, and ethical production are more important than ever when it comes to making a purchase.

“Anyone, anywhere, can be lonely or socially isolated. Across all ages and regions, loneliness and social isolation have serious impacts on our physical and mental health, and the well-being of our communities and society.” - World Health Organisation

User-generated content (UGC) has become a cornerstone of ecommerce success, helping brands build trust and connect with customers on a deeper level. As we head into 2025, UK businesses have the chance to unlock even more value from this dynamic user-generated content by staying ahead of emerging ...

As the digital landscape evolves faster than ever, predicting consumer trends feels part science, part magic. We’ve been doing lots of research and digging, and we’re pretty confident we have our finger on the pulse for the year 2025. We'll be revisiting this at the end of the year to see how close ...