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As we gear up for the final stretch of 2024 in the UK, retailers and marketers are rolling up their sleeves for the Q4 shopping frenzy. It's always been a make-or-break period, but this year in particular, marketers need to be on their toes. We're not just talking about the usual festive or Black ...

Black Friday is an exciting shopping extravaganza that businesses eagerly anticipate every year. Shoppers are on the lookout for the best deals, and it's the perfect opportunity for your business to shine. To help you maximise your sales potential this Black Friday, we've put together a list of 12 ...

As the chill of autumn sets in and the golden leaves start to fall, there's more than just the hint of winter in the air. For eCommerce businesses, the year's final quarter marks the beginning of the most exciting and competitive season - Q4. It's the time when online traffic surges, shopping carts ...

The world of e-commerce advertising is tricky! It’s a great big space full of product inventories just waiting to be discovered. Annoyingly, you’ve probably found some of your finest offerings are getting overlooked! We feel you, it’s frustrating.

Well, we’re pretty sure nobody has told you… either way, WELCOME! This is our little ‘How to use ChatGPT’ guide, and quite possibly the last one you’ll ever need (Okay, that might be a tiny exaggeration).

Over the past few years, we've seen fascinating changes in how people find info and shop online. Our trusty search engines, once the go-to for everything, are feeling the effects of this shift in user behaviour and are now adapting to these new ways we explore the internet. In all this change, ...

As we’re SURE you’ve already heard (many times), Google Analytics (GA) is undergoing a big shift from Universal Analytics (UA) to GA4. As of tomorrow, UA will stop processing new hits, and the same goes for 360 analytics properties starting October 1st, 2023. So now we’re on the eve of the ...

Amazon Prime Day has become one of the most significant shopping events worldwide, offering incredible opportunities for businesses to boost their sales and brand awareness. In 2023, Prime Day broke all previous records, with over 375 million items purchased by more than 200 million Prime members ...

In the ever-evolving world of digital marketing and content creation, the rise of AI has been nothing short of revolutionary. With the advancements released in the last year alone, like ChatGPT, Midjourney, and Google's Generative Search, it's clear that AI is massively transforming the landscape.