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Gen Z has become more than just a buzzword; they're a force reshaping the digital landscape. Think about it. Five years ago, did you know what 'Dark Academia' or 'Clean Girl' meant? Probably not. This generation is deciding and creating trends and aesthetics at a blistering pace that didn't exist ...

In today's challenging economic climate, many businesses feel the pressure to justify every pound spent. This is especially true for SEO budgets. This begs the question: How can we show that SEO is worth the investment? And how do we stay efficient while getting the results we need?

Welcome to the very first edition of our Marketing Scoop! Each month, we'll explore the latest trends in marketing, and today, we're excited to dive into the world of the joy-seeking consumer that is changing the game for marketers everywhere. So without further ado, let’s get started!

With Prime Day rapidly approaching, you may be considering whether joining Amazon's platform could be a smart move for your business. It's hard to ignore Amazon's incredible growth over the past few years, with revenue soaring from £107 billion in 2016 to an impressive £453 billion in 2023. What's ...

The new financial year is here and it's the perfect time to give your social media strategy a fresh look and set clear objectives for 2024/25. Social media has become a crucial piece of any successful marketing plan, offering unparalleled opportunities to connect with your target audience, build ...

As the new financial year has begun, it's a great time to take a look at how well your marketing plans are working. If you missed it on our socials, we recently shared a comprehensive checklist to help plan and implement a successful marketing strategy for the year. But even with our checklist, ...

Welcome back to Part Two of our SEO Essentials series! If you haven’t read Part One yet (well you absolutely should go and do that), we talked about how to reach your audience with keyword research, optimisation for voice search queries and utilising AI to keep your content funky-fresh.

The world of Search Engine Optimisation (SEO) can be a daunting place, with what feels like a million things to consider when trying to optimise your site. The problem is not finding information, the problem is finding up-to-date, valuable information which you can put into action yourself.

In today's fiercely competitive online market, understanding your competition isn't just an advantage; it's a necessity.