All articles from Adam Green

With November just around the corner, your Black Friday plans are probably taking shape. Offers are being agreed, ads are being prepared and the website might already be getting a ...

Adam Green

Amazon Black Friday 2026: How to Prepare Your Business

Becky Jones

Black Friday might still feel a little way off, but preparing your Amazon activity now gives you time to understand what’s working, improve your product listings and put together ...

Becky Jones

AI Bot Traffic: What It Means for Your Website and SEO

Stephen Foy

Getting more visitors to your website usually sounds like good news. But when those visitors are bots making thousands of requests without buying anything, the extra attention can ...

Stephen Foy

The Autumn Shift: What Changing Consumer Behaviour Means for Your Q4 Strategy

Janine Heever

September has a habit of pressing fast-forward on the marketing calendar, doesn’t it? The summer holidays have barely finished and suddenly Black Friday, Cyber Monday and ...

Janine Heever

What Happens to PPC When You Increase Paid Social Spend?

Sarah de Leeuw-Kent

We sat down with Ryan Metcalfe, Mabo's Senior Social Account Manager, to talk about the research behind Mabo's latest whitepaper. Like many marketers, we'd long suspected that ...

Sarah de Leeuw-Kent

Google’s August Bidding Update: What Advertisers Need to Know

Sam Hood

From 17 August 2026, Google is changing how some of its target-based bidding strategies work. The update is intended to provide more consistent and predictable results for ...

Sam Hood

ChatGPT Ads Have Arrived in the UK: Here's What We Found in the Beta

Janine Heever

When ChatGPT ads were first announced to be coming to the UK, we immediately got ourselves on the waitlist. Well, as of a few weeks ago we were let into the beta and we’ve had a ...

Janine Heever

Mid-Year Digital Marketing Review: What's Changed in 2026 So Far?

Sarah de Leeuw-Kent

We're only just past the halfway mark of 2026, but it's already been a significant year for digital marketing.

Sarah de Leeuw-Kent

From Hashtags to Keywords: How Social SEO is Changing Discovery

Chloe Moloney

We're having a little #ThrowbackThursday of our own today. There was a time when hashtags were the thing to use on social media. You'd squeeze as many as possible onto the end of ...

Chloe Moloney

All articles from Adam Green

The Black Friday email flows worth setting up before November

Meta’s New Ad-Free Subscriptions: What Marketers Need to Know

Get Retail-Ready for Q4: Boost Your Sales with Microsoft Advertising

Why you should consider selling on Amazon in 2024

How to prepare for Prime Day: Top tips from Amazon to Maximise your Advertising Results

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