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All articles from Margot McChlery

Trends
• November 26, 2024

MABO'S MARKETING SCOOP - HOW TO SLEIGH THIS CHRISTMAS

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Trends
• October 03, 2024

Mabo's Marketing Scoop - Putting the Social Back in Social Media Marketing

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Trends
• September 05, 2024

Marketing Scoop - Harnessing the Power of Social Commerce in Q4

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Trends
• August 07, 2024

Mabo's Marketing Scoop - Self Care: The New Essential

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Trends
• July 18, 2024

Scrolling for Answers: How Gen Z is Transforming the Search Landscape

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Trends
• June 04, 2024

Mabo’s Marketing Scoop - June 24: The Joy-Seeking Consumers!

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Margot McChlery
Margot McChlery

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  • Trends
  • Digital Marketing

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Mabo’s Marketing Scoop: Cutting Through The Noise In Q4

Margot McChlery
Margot McChlery
With summer behind us and Q4 ahead, now’s the moment to sharpen your marketing strategy. Autumn signals more than just a change in weather, it marks the lead-up to one of the ...
Margot McChlery
Margot McChlery
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Q4 Ecommerce 2025: From PPC to Social, How to Make Every Click Count

Janine Heever
Janine Heever
It’s September, which means if you don’t already have your Q4 ecommerce strategy in place, the clock is ticking! No pressure, of course. The busiest shopping season of the year is ...
Janine Heever
Janine Heever
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When Amazon Vanished From Google Shopping for 31 Days

Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
We barely had time to catch our breath. It feels like only yesterday we were talking about Amazon pulling out of Google Shopping Ads, and that’s because it practically was! Now, ...
Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
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Mabo’s Marketing Scoop: How AI Is Transforming Advertising, SEO and Strategy for SMEs

Margot McChlery
Margot McChlery
AI has quickly become part of everyday marketing, from the ads we run to the content we create. If you feel like AI in marketing is moving faster than you can keep up with, you’re ...
Margot McChlery
Margot McChlery
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Amazon Pulls Out of Google Shopping Ads: What It Means for Your Business

Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
If you’ve been running Google Shopping ads lately, you might have noticed something unusual. Amazon, one of the biggest players in the space, has suddenly dropped out! In just a ...
Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
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Structuring Content for the AI-First Era

Stephen Foy
Stephen Foy
SEO used to be about climbing to the top of Google’s results. If you nailed the right keywords, had some decent backlinks, and kept things ticking over, you could get your content ...
Stephen Foy
Stephen Foy
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MABO'S MARKETING SCOOP: Why Strong Creative Is Driving Digital Performance in 2025

Margot McChlery
Margot McChlery
Visuals have always been a very important part of any good marketing strategy. But in 2025, they’ve shifted to being the main driver of performance. Today’s digital market is more ...
Margot McChlery
Margot McChlery
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Shopify SEO 101: The Essentials You Shouldn’t Skip

Chris Foster
Chris Foster
Shopify is one of the most popular ecommerce platforms. This is primarily due to its ease of use, which allows you to set up a template and get online quickly. Over the last few ...
Chris Foster
Chris Foster
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Selling on Amazon in 2025: Is Prime Day Still Worth It for UK Businesses?

Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
Amazon Prime Day 2025 is around the corner, and it’s a big one, running an unprecedented four days from 8th-11th July, making it the longest Prime Day event to date.
Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
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