All articles from Sarah de Leeuw-Kent

We're having a little #ThrowbackThursday of our own today. There was a time when hashtags were the thing to use on social media. You'd squeeze as many as possible onto the end of ...

Chloe Moloney

How to Get the Best Out of Your AI Max Implementation Strategy

Sam Hood

In Part 1, we looked at why AI Max matters and what it tells us about the future of Search advertising. We explored how Google is moving further towards intent-led automation, and ...

Sam Hood

Google AI Max: Why Marketing Managers Should Be Paying Attention

Sam Hood

If you spent any time in Google Ads, you've probably spotted AI Max popping up all over the shop.

Sam Hood

Structuring Content for the AI-First Era

Stephen Foy

In our recent article on SEO vs GEO, we looked at how AI is changing search visibility and how people find content online. But knowing about this shift is just the start. Now ...

Stephen Foy

SEO vs GEO: Understanding the Future of Search Visibility

Stephen Foy

For years, Search Engine Optimisation (SEO) was largely about visibility in search engines and competing for those coveted ‘Top 10 blue link’ results. If your website had the ...

Stephen Foy

How to use Pinterest in your marketing mix and drive growth

Chloe Moloney

If you’re going to use Pinterest to its full potential, it helps to think beyond just “posting pretty pictures.” At its best, Pinterest sits somewhere between search, social, and ...

Chloe Moloney

Why Pinterest Audiences Drive More Conversions

Chloe Moloney

When most brands think about paid social, Pinterest does not always make the list (a crying shame if you ask us!). Meta and TikTok usually steal the spotlight, while Google gets ...

Chloe Moloney

What is Google Tag Gateway (and how it can help recover lost conversion data)

Sam Hood

Over the past few years, tracking has got harder. With tighter privacy rules, browser restrictions, and the decline of third-party cookies, we simply don’t have the same level of ...

Sam Hood

All articles from Sarah de Leeuw-Kent

Mid-Year Digital Marketing Review: What's Changed in 2026 So Far?

When Amazon Vanished From Google Shopping for 31 Days

Amazon Pulls Out of Google Shopping Ads: What It Means for Your Business

THE FUTURE OF INFLUENCER MARKETING IN 2025

Q4 Shopping in the UK: Understanding Consumer Behaviour in the FESTIVE Season

How to Get the Best Results from AI Assistants in 2025

Celebrating Mabo's 10TH Anniversary!

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