All articles from Janine Heever

When ChatGPT ads were first announced to be coming to the UK, we immediately got ourselves on the waitlist. Well, as of a few weeks ago we were let into the beta and we’ve had a ...

Janine Heever

Mid-Year Digital Marketing Review: What's Changed in 2026 So Far?

Sarah de Leeuw-Kent

We're only just past the halfway mark of 2026, but it's already been a significant year for digital marketing.

Sarah de Leeuw-Kent

From Hashtags to Keywords: How Social SEO is Changing Discovery

Chloe Moloney

We're having a little #ThrowbackThursday of our own today. There was a time when hashtags were the thing to use on social media. You'd squeeze as many as possible onto the end of ...

Chloe Moloney

How to Get the Best Out of Your AI Max Implementation Strategy

Sam Hood

In Part 1, we looked at why AI Max matters and what it tells us about the future of Search advertising. We explored how Google is moving further towards intent-led automation, and ...

Sam Hood

Google AI Max: Why Marketing Managers Should Be Paying Attention

Sam Hood

If you spent any time in Google Ads, you've probably spotted AI Max popping up all over the shop.

Sam Hood

Structuring Content for the AI-First Era

Stephen Foy

In our recent article on SEO vs GEO, we looked at how AI is changing search visibility and how people find content online. But knowing about this shift is just the start. Now ...

Stephen Foy

SEO vs GEO: Understanding the Future of Search Visibility

Stephen Foy

For years, Search Engine Optimisation (SEO) was largely about visibility in search engines and competing for those coveted ‘Top 10 blue link’ results. If your website had the ...

Stephen Foy

How to use Pinterest in your marketing mix and drive growth

Chloe Moloney

If you’re going to use Pinterest to its full potential, it helps to think beyond just “posting pretty pictures.” At its best, Pinterest sits somewhere between search, social, and ...

Chloe Moloney

Why Pinterest Audiences Drive More Conversions

Chloe Moloney

When most brands think about paid social, Pinterest does not always make the list (a crying shame if you ask us!). Meta and TikTok usually steal the spotlight, while Google gets ...

Chloe Moloney

All articles from Janine Heever

ChatGPT Ads Have Arrived in the UK: Here's What We Found in the Beta

4 Quick Last-Minute Checks to Do Before BFCM

Q4 Ecommerce 2025: From PPC to Social, How to Make Every Click Count

Spring Clean Your Digital Marketing Strategy: Tips for 2025 Success

The Future of User-Generated Content in 2025

Thriving in Any Market: How Data Can Optimise Your Digital Marketing Strategy

How to use competitor research to get better results for your B2C business

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