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 DIGITAL MARKETING INSIGHTS

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Read our latest posts on digital marketing.

Culture

Why I Chose A Digital Marketing Apprenticeship At Mabo

Katherine Henderson
by Katherine Henderson
on January 11, 2019

I am often asked why didn’t I choose to go to university to study Marketing as this would

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November 12, 2018 • 2 min read
What is Click Fraud? And How Do You Protect Against It?

In 2017 alone, about 1 in 5 clicks on Google Ads were fraudulent, with the number slowly increasing every month. To put it simply, click fraud can be defined as: The fraudulent clicking of Pay Per Click adverts to generate fraudulent charges for advertisers. Pay Per Click is the key message here. ...

Click Fraud
November 12, 2018 • 1 min read
How Our Click Fraud Protection Tool Calculates Your Savings

How do we calculate your click fraud savings through our click fraud protection tool?

Click Fraud
August 30, 2018 • 2 min read
Mabo – One Of The First Fully Accredited Google CSS Partners

For those who don’t know, in mid-2018 Google launched their CSS (Comparison Shopping Service) Partner Programme on the back of their EU antitrust fine. This means that Google had to open up their Google Shopping platform to external comparison shopping sites to advertise.

CSS
May 18, 2018 • 2 min read
What A Moment! – We Are Proud To Be Named As The Best Small PPC Agency In Europe

Awards
May 08, 2018 • 2 min read
Mabo Turns Five!

We turn 5 on the 13th May 🙂 5 successful years, each one better than the last. Given it’s a milestone I thought I’d write a quick blog looking back.

Company News
By Lee Mableson
March 28, 2018 • 2 min read
Mabo Are Winners At The UK Biddable Media Awards

Earlier this month myself and two colleagues from the Mabo Business Development Team packed up our Sunday best and headed down to London for the annual UK Biddable Media Awards.

Awards
November 23, 2017 • 4 min read
Top 5 Tips For Having Your AdWords Advertising Ready For The New Year

Ok I get it…it’s not even December yet. We’re all thinking about Christmas and how best to make an impact in our respective industries, but New Year is looming and failing to plan is planning to fail, or something along those lines.

By Stephen Cumberworth
November 21, 2017 • 4 min read
Bing Ads Management From Mabo – Bring Bing Into Your Paid Search Strategy For 2018

September 26, 2017 • 4 min read
Get Your AdWords Advertising Ready For The Christmas Period

The busiest time of the year for most online retailers is nearly upon us, Christmas. For a lot of businesses this twelve week period eclipses the previous nine months of the year. More and more UK consumers are choosing to do their Christmas shopping early. Also and more importantly, they are ...

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Mabo’s Marketing Scoop: The TikTok Effect On Shaping Discovery Commerce
Margot McChlery
Margot McChlery
Social Shopping is booming and TikTok is right at the centre of it. Alongside heading to Google or Amazon with a product in mind, shoppers are also discovering things they didn’t ...
Margot McChlery
Margot McChlery
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MABO'S MARKETING SCOOP: BRIDGING THE GAP BETWEEN URL AND IRL
Margot McChlery
Margot McChlery
In an increasingly digital world shaped by social media and AI, it’s easy for brands (especially in ecommerce) to feel disconnected from the real world their customers live in. ...
Margot McChlery
Margot McChlery
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Spring Clean Your Digital Marketing Strategy: Tips for 2025 Success
Janine Heever
Janine Heever
The new financial year has landed! Are your digital marketing efforts ready to grow with it?
Janine Heever
Janine Heever
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MABO'S MARKETING SCOOP: HOW CONSCIOUS CONSUMERS ARE RESHAPING RETAIL
Margot McChlery
Margot McChlery
Consumers are getting pickier, and for good reason. With the cost of living still high, people aren’t just looking for the cheapest option anymore. They want real value. That ...
Margot McChlery
Margot McChlery
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Mabo’s Marketing Scoop: The Digital Paradox
Margot McChlery
Margot McChlery
“Anyone, anywhere, can be lonely or socially isolated. Across all ages and regions, loneliness and social isolation have serious impacts on our physical and mental health, and the ...
Margot McChlery
Margot McChlery
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The Future of User-Generated Content in 2025
Janine Heever
Janine Heever
User-generated content (UGC) has become a cornerstone of ecommerce success, helping brands build trust and connect with customers on a deeper level. As we head into 2025, UK ...
Janine Heever
Janine Heever
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Consumer Trends 2025: Navigating Chaos, Creativity, and Connection
Margot McChlery
Margot McChlery
As the digital landscape evolves faster than ever, predicting consumer trends feels part science, part magic. We’ve been doing lots of research and digging, and we’re pretty ...
Margot McChlery
Margot McChlery
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MABO'S MARKETING SCOOP - 2024 IN A NUTSHELL: CUCUMBERS, COMEDY, AND CONSUMER POWER
Margot McChlery
Margot McChlery
Happy belated New Year! Now that we have said goodbye to 2024 overall, we can all say that this past year has been very demure and very mindful.
Margot McChlery
Margot McChlery
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MABO'S MARKETING SCOOP - HOW TO SLEIGH THIS CHRISTMAS
Margot McChlery
Margot McChlery
Just hear those sleigh bells jingling, ring-tingle-tingling too! The festive season is here, and for the majority of retailers, it’s more than just the most wonderful time of the ...
Margot McChlery
Margot McChlery
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