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 DIGITAL MARKETING INSIGHTS

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Read our latest posts on digital marketing.

What is PPC Bid Management?

Elliott Venis
by Elliott Venis
on March 27, 2019

PPC Bid Management can sometimes be an overwhelming task, even for the most experienced PPC account managers. However, don’t fret, I’m here to break it all down for you. The Google Ads platform ...

Read More
March 11, 2019 • 0 min read
Mabo In Numbers

We are all about the facts and figures here at Mabo – so we want to shout about these numbers and why they are important to us as a multi-award-winning agency.

Company News
February 18, 2019 • 1 min read
Mabo On For A Hat-Trick At This Years North East Business Awards

Mabo are very proud to have been shortlisted for three awards at the 2019 North East Business Awards.

Awards
January 29, 2019 • 3 min read
What Is Attribution & Why Is It Important

What Is Attribution?
January 11, 2019 • 2 min read
Why I Chose A Digital Marketing Apprenticeship At Mabo

I am often asked why didn’t I choose to go to university to study Marketing as this would

Culture
November 12, 2018 • 2 min read
What is Click Fraud? And How Do You Protect Against It?

In 2017 alone, about 1 in 5 clicks on Google Ads were fraudulent, with the number slowly increasing every month. To put it simply, click fraud can be defined as: The fraudulent clicking of Pay Per Click adverts to generate fraudulent charges for advertisers. Pay Per Click is the key message here. ...

Click Fraud
November 12, 2018 • 1 min read
How Our Click Fraud Protection Tool Calculates Your Savings

How do we calculate your click fraud savings through our click fraud protection tool?

Click Fraud
August 30, 2018 • 2 min read
Mabo – One Of The First Fully Accredited Google CSS Partners

For those who don’t know, in mid-2018 Google launched their CSS (Comparison Shopping Service) Partner Programme on the back of their EU antitrust fine. This means that Google had to open up their Google Shopping platform to external comparison shopping sites to advertise.

CSS
May 18, 2018 • 2 min read
What A Moment! – We Are Proud To Be Named As The Best Small PPC Agency In Europe

Awards
May 08, 2018 • 2 min read
Mabo Turns Five!

We turn 5 on the 13th May 🙂 5 successful years, each one better than the last. Given it’s a milestone I thought I’d write a quick blog looking back.

Company News
By Lee Mableson

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Shopify SEO 101: The Essentials You Shouldn’t Skip
Chris Foster
Chris Foster
Shopify is one of the most popular ecommerce platforms. This is primarily due to its ease of use, which allows you to set up a template and get online quickly. Over the last few ...
Chris Foster
Chris Foster
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Selling on Amazon in 2025: Is Prime Day Still Worth It for UK Businesses?
Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
Amazon Prime Day 2025 is around the corner, and it’s a big one, running an unprecedented four days from 8th-11th July, making it the longest Prime Day event to date.
Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
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MABO'S MARKETING SCOOP: DIGITAL FATIGUE IS REAL
Margot McChlery
Margot McChlery
We were told that being constantly connected would make life better. All this access, all this information… surely that’s progress, right? But a lot of us are starting to admit, ...
Margot McChlery
Margot McChlery
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THE FUTURE OF INFLUENCER MARKETING IN 2025
Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
If you've spent any time on social media lately, you've probably noticed that influencer marketing isn't quite what it used to be. We're moving away from those big-budget ...
Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
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Mabo’s Marketing Scoop: The TikTok Effect On Shaping Discovery Commerce
Margot McChlery
Margot McChlery
Social Shopping is booming and TikTok is right at the centre of it. Alongside heading to Google or Amazon with a product in mind, shoppers are also discovering things they didn’t ...
Margot McChlery
Margot McChlery
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MABO'S MARKETING SCOOP: BRIDGING THE GAP BETWEEN URL AND IRL
Margot McChlery
Margot McChlery
In an increasingly digital world shaped by social media and AI, it’s easy for brands (especially in ecommerce) to feel disconnected from the real world their customers live in. ...
Margot McChlery
Margot McChlery
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Spring Clean Your Digital Marketing Strategy: Tips for 2025 Success
Janine Heever
Janine Heever
The new financial year has landed! Are your digital marketing efforts ready to grow with it?
Janine Heever
Janine Heever
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MABO'S MARKETING SCOOP: HOW CONSCIOUS CONSUMERS ARE RESHAPING RETAIL
Margot McChlery
Margot McChlery
Consumers are getting pickier, and for good reason. With the cost of living still high, people aren’t just looking for the cheapest option anymore. They want real value. That ...
Margot McChlery
Margot McChlery
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Mabo’s Marketing Scoop: The Digital Paradox
Margot McChlery
Margot McChlery
“Anyone, anywhere, can be lonely or socially isolated. Across all ages and regions, loneliness and social isolation have serious impacts on our physical and mental health, and the ...
Margot McChlery
Margot McChlery
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