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 DIGITAL MARKETING INSIGHTS

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Read our latest posts on digital marketing.

How To Grow A Small Google Ads Account

Matthew Soakell
by Matthew Soakell
on July 19, 2019

You’re likely here because you’ve read the title of this piece and thought, “Hmm, I’ve got a small to medium-sized Google Ads account; some of this might be relevant to me” and so decided to check it ...

Read More
July 01, 2019 • 6 min read
Conversations You Should Be Having With Your PPC Agency

Can you remember the last time you had a conversation with someone where there wasn’t a screen involved? You didn’t check your phone, the TV wasn’t on in the background or you didn’t have your laptop in front of you?
June 26, 2019 • 2 min read
The best in Europe, two years running.

In March I signed off a blog post celebrating my win at the UK Biddable Media Awards by saying “here’s to more award wins”, but I didn’t quite expect to be writing another piece on another win this soon.

Awards
March 27, 2019 • 2 min read
What is PPC Bid Management?

PPC Bid Management can sometimes be an overwhelming task, even for the most experienced PPC account managers. However, don’t fret, I’m here to break it all down for you. The Google Ads platform essentially runs like an online auction. Advertisers bid on their keywords in Google Search and on their ...
March 11, 2019 • 0 min read
Mabo In Numbers

We are all about the facts and figures here at Mabo – so we want to shout about these numbers and why they are important to us as a multi-award-winning agency.

Company News
February 18, 2019 • 1 min read
Mabo On For A Hat-Trick At This Years North East Business Awards

Mabo are very proud to have been shortlisted for three awards at the 2019 North East Business Awards.

Awards
January 29, 2019 • 3 min read
What Is Attribution & Why Is It Important

What Is Attribution?
January 11, 2019 • 2 min read
Why I Chose A Digital Marketing Apprenticeship At Mabo

I am often asked why didn’t I choose to go to university to study Marketing as this would

Culture
November 12, 2018 • 2 min read
What is Click Fraud? And How Do You Protect Against It?

In 2017 alone, about 1 in 5 clicks on Google Ads were fraudulent, with the number slowly increasing every month. To put it simply, click fraud can be defined as: The fraudulent clicking of Pay Per Click adverts to generate fraudulent charges for advertisers. Pay Per Click is the key message here. ...

Click Fraud
November 12, 2018 • 1 min read
How Our Click Fraud Protection Tool Calculates Your Savings

How do we calculate your click fraud savings through our click fraud protection tool?

Click Fraud

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