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 DIGITAL MARKETING INSIGHTS

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Read our latest posts on digital marketing.

What Is Attribution & Why Is It Important

Curtis
by Curtis
on January 29, 2019

What Is Attribution?

Read More
January 11, 2019 • 2 min read
Why I Chose A Digital Marketing Apprenticeship At Mabo

I am often asked why didn’t I choose to go to university to study Marketing as this would

Culture
November 12, 2018 • 2 min read
What is Click Fraud? And How Do You Protect Against It?

In 2017 alone, about 1 in 5 clicks on Google Ads were fraudulent, with the number slowly increasing every month. To put it simply, click fraud can be defined as: The fraudulent clicking of Pay Per Click adverts to generate fraudulent charges for advertisers. Pay Per Click is the key message here. ...

Click Fraud
November 12, 2018 • 1 min read
How Our Click Fraud Protection Tool Calculates Your Savings

How do we calculate your click fraud savings through our click fraud protection tool?

Click Fraud
August 30, 2018 • 2 min read
Mabo – One Of The First Fully Accredited Google CSS Partners

For those who don’t know, in mid-2018 Google launched their CSS (Comparison Shopping Service) Partner Programme on the back of their EU antitrust fine. This means that Google had to open up their Google Shopping platform to external comparison shopping sites to advertise.

CSS
May 18, 2018 • 2 min read
What A Moment! – We Are Proud To Be Named As The Best Small PPC Agency In Europe

Awards
May 08, 2018 • 2 min read
Mabo Turns Five!

Company News
By Lee Mableson
March 28, 2018 • 2 min read
Mabo Are Winners At The UK Biddable Media Awards

Earlier this month myself and two colleagues from the Mabo Business Development Team packed up our Sunday best and headed down to London for the annual UK Biddable Media Awards.

Awards
November 23, 2017 • 4 min read
Top 5 Tips For Having Your AdWords Advertising Ready For The New Year

Ok I get it…it’s not even December yet. We’re all thinking about Christmas and how best to make an impact in our respective industries, but New Year is looming and failing to plan is planning to fail, or something along those lines.

By Stephen Cumberworth
November 21, 2017 • 4 min read
Bing Ads Management From Mabo – Bring Bing Into Your Paid Search Strategy For 2018

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Black Friday and Fake Friday: The Shift in Holiday Spending Habits
Becky Jones
Becky Jones
In recent years, Black Friday has firmly established itself in the UK, evolving from an American oddity into a staple of the British retail calendar. What started as a single day ...
Becky Jones
Becky Jones
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Lessons Learned at BrightonSEO: Key Insights for SEO Professionals
Ryan Reed
Ryan Reed
BrightonSEO is a premier event in the world of search engine optimisation, providing a wealth of knowledge and insight from some of the best SEO minds the world has to offer. From ...
Ryan Reed
Ryan Reed
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Get Retail-Ready for Q4: Boost Your Sales with Microsoft Advertising
Adam Green
Adam Green
Are You Retail-Ready for Q4?
Adam Green
Adam Green
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Mabo's Marketing Scoop - Putting the Social Back in Social Media Marketing
Margot McChlery
Margot McChlery
Hi besties! We are living for this trend of brands listening to their audiences and reacting - it’s giving ✨main character energy✨. They’re eating and leaving no crumbs. (Can you ...
Margot McChlery
Margot McChlery
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How Social Media Can Drive Digital Marketing Success
Ryan Metcalfe
Ryan Metcalfe
Look, we've said it before, and we'll say it again - social media has become an important part of any successful paid media strategy.
Ryan Metcalfe
Ryan Metcalfe
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Marketing Scoop - Harnessing the Power of Social Commerce in Q4
Margot McChlery
Margot McChlery
Ah, autumn is upon us, ushering in the cosy embrace of Q4. As the leaves fall and the air turns crisp, we find ourselves increasingly surrounded by 'pumpkin spice’ everything ...
Margot McChlery
Margot McChlery
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Mabo's Marketing Scoop - Self Care: The New Essential
Margot McChlery
Margot McChlery
The pandemic seems like a distant memory today, but it led many people to think differently about what it means to be healthy and happy. People became more conscious of their ...
Margot McChlery
Margot McChlery
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C is for Cancelled Cookie Deprecation
Sam Hood
Sam Hood
Google brought its plan to phase out third-party cookies on Chrome to a complete halt. This decision, while not entirely surprising to many in the industry, has significant ...
Sam Hood
Sam Hood
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Scrolling for Answers: How Gen Z is Transforming the Search Landscape
Margot McChlery
Margot McChlery
Gen Z has become more than just a buzzword; they're a force reshaping the digital landscape. Think about it. Five years ago, did you know what 'Dark Academia' or 'Clean Girl' ...
Margot McChlery
Margot McChlery
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