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 DIGITAL MARKETING INSIGHTS

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Read our latest posts on digital marketing.

The Importance Of Continuous Training

Elliott Venis
by Elliott Venis
on October 21, 2019

In the ever-changing world of PPC advertising, it is imperative that we stay on top of any new features and ensure that we are in-line with the industry’s best practice. Here at Mabo, we are ...

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October 07, 2019 • 1 min read
2019 UK Search Awards – Another Record Breaking Year For Mabo

On the 3rd October 2019, the UK Search Awards released the shortlist for the 2019 ceremony. On the back of that, we were over the moon to see that we have received nothing short of SIX shortlists this year.

Awards
August 19, 2019 • 2 min read
Mabo Named In The Top 8 UK Google Premier Partners At Growing Business Online

Some very exciting news coming out of Mabo today. We have been named as a finalist at the EMEA (Europe, Middles East and Asia) Google Premier Partner Awards for “Growing Business Online”.

Company News
July 19, 2019 • 6 min read
How To Grow A Small Google Ads Account

You’re likely here because you’ve read the title of this piece and thought, “Hmm, I’ve got a small to medium-sized Google Ads account; some of this might be relevant to me” and so decided to check it out.
July 01, 2019 • 6 min read
Conversations You Should Be Having With Your PPC Agency

Can you remember the last time you had a conversation with someone where there wasn’t a screen involved? You didn’t check your phone, the TV wasn’t on in the background or you didn’t have your laptop in front of you?
June 26, 2019 • 2 min read
The best in Europe, two years running.

In March I signed off a blog post celebrating my win at the UK Biddable Media Awards by saying “here’s to more award wins”, but I didn’t quite expect to be writing another piece on another win this soon.

Awards
March 27, 2019 • 2 min read
What is PPC Bid Management?

PPC Bid Management can sometimes be an overwhelming task, even for the most experienced PPC account managers. However, don’t fret, I’m here to break it all down for you. The Google Ads platform essentially runs like an online auction. Advertisers bid on their keywords in Google Search and on their ...
March 11, 2019 • 0 min read
Mabo In Numbers

We are all about the facts and figures here at Mabo – so we want to shout about these numbers and why they are important to us as a multi-award-winning agency.

Company News
February 18, 2019 • 1 min read
Mabo On For A Hat-Trick At This Years North East Business Awards

Mabo are very proud to have been shortlisted for three awards at the 2019 North East Business Awards.

Awards
January 29, 2019 • 3 min read
What Is Attribution & Why Is It Important

What Is Attribution?

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Mabo’s Marketing Scoop: The TikTok Effect On Shaping Discovery Commerce
Margot McChlery
Margot McChlery
Social Shopping is booming and TikTok is right at the centre of it. Alongside heading to Google or Amazon with a product in mind, shoppers are also discovering things they didn’t ...
Margot McChlery
Margot McChlery
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MABO'S MARKETING SCOOP: BRIDGING THE GAP BETWEEN URL AND IRL
Margot McChlery
Margot McChlery
In an increasingly digital world shaped by social media and AI, it’s easy for brands (especially in ecommerce) to feel disconnected from the real world their customers live in. ...
Margot McChlery
Margot McChlery
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Spring Clean Your Digital Marketing Strategy: Tips for 2025 Success
Janine Heever
Janine Heever
The new financial year has landed! Are your digital marketing efforts ready to grow with it?
Janine Heever
Janine Heever
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MABO'S MARKETING SCOOP: HOW CONSCIOUS CONSUMERS ARE RESHAPING RETAIL
Margot McChlery
Margot McChlery
Consumers are getting pickier, and for good reason. With the cost of living still high, people aren’t just looking for the cheapest option anymore. They want real value. That ...
Margot McChlery
Margot McChlery
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Mabo’s Marketing Scoop: The Digital Paradox
Margot McChlery
Margot McChlery
“Anyone, anywhere, can be lonely or socially isolated. Across all ages and regions, loneliness and social isolation have serious impacts on our physical and mental health, and the ...
Margot McChlery
Margot McChlery
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The Future of User-Generated Content in 2025
Janine Heever
Janine Heever
User-generated content (UGC) has become a cornerstone of ecommerce success, helping brands build trust and connect with customers on a deeper level. As we head into 2025, UK ...
Janine Heever
Janine Heever
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Consumer Trends 2025: Navigating Chaos, Creativity, and Connection
Margot McChlery
Margot McChlery
As the digital landscape evolves faster than ever, predicting consumer trends feels part science, part magic. We’ve been doing lots of research and digging, and we’re pretty ...
Margot McChlery
Margot McChlery
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MABO'S MARKETING SCOOP - 2024 IN A NUTSHELL: CUCUMBERS, COMEDY, AND CONSUMER POWER
Margot McChlery
Margot McChlery
Happy belated New Year! Now that we have said goodbye to 2024 overall, we can all say that this past year has been very demure and very mindful.
Margot McChlery
Margot McChlery
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MABO'S MARKETING SCOOP - HOW TO SLEIGH THIS CHRISTMAS
Margot McChlery
Margot McChlery
Just hear those sleigh bells jingling, ring-tingle-tingling too! The festive season is here, and for the majority of retailers, it’s more than just the most wonderful time of the ...
Margot McChlery
Margot McChlery
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