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 DIGITAL MARKETING INSIGHTS

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Click Fraud

How Our Click Fraud Protection Tool Calculates Your Savings

James Lees
by James Lees
on November 12, 2018

How do we calculate your click fraud savings through our click fraud protection tool?

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August 30, 2018 • 2 min read
Mabo – One Of The First Fully Accredited Google CSS Partners

For those who don’t know, in mid-2018 Google launched their CSS (Comparison Shopping Service) Partner Programme on the back of their EU antitrust fine. This means that Google had to open up their Google Shopping platform to external comparison shopping sites to advertise.

CSS
May 18, 2018 • 2 min read
What A Moment! – We Are Proud To Be Named As The Best Small PPC Agency In Europe

Awards
May 08, 2018 • 2 min read
Mabo Turns Five!

We turn 5 on the 13th May 🙂 5 successful years, each one better than the last. Given it’s a milestone I thought I’d write a quick blog looking back.

Company News
By Lee Mableson
March 28, 2018 • 2 min read
Mabo Are Winners At The UK Biddable Media Awards

Earlier this month myself and two colleagues from the Mabo Business Development Team packed up our Sunday best and headed down to London for the annual UK Biddable Media Awards.

Awards
November 23, 2017 • 4 min read
Top 5 Tips For Having Your AdWords Advertising Ready For The New Year

Ok I get it…it’s not even December yet. We’re all thinking about Christmas and how best to make an impact in our respective industries, but New Year is looming and failing to plan is planning to fail, or something along those lines.

By Stephen Cumberworth
November 21, 2017 • 4 min read
Bing Ads Management From Mabo – Bring Bing Into Your Paid Search Strategy For 2018

September 26, 2017 • 4 min read
Get Your AdWords Advertising Ready For The Christmas Period

The busiest time of the year for most online retailers is nearly upon us, Christmas. For a lot of businesses this twelve week period eclipses the previous nine months of the year. More and more UK consumers are choosing to do their Christmas shopping early. Also and more importantly, they are ...
June 15, 2017 • 2 min read
The Joys Of Being A PPC Account Manager – Does Your Account Manager Really Care?

Every job has it’s difficulties. Being an account manager for one of the top 1% of Google Partner agencies in the UK is no different. There’s a hell of a lot of technical knowledge needed to navigate AdWords and turn an account around, and once it’s turned around there’s a lot of continued ...

Culture
May 19, 2017 • 2 min read
Why Are Third Party Reviews Important For Pay Per Click Advertising?

Digital Marketing
By Glen Barker

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Looking back at our 2025 Digital Marketing trend predictions: how did we do?
Margot McChlery
Margot McChlery
At the start of last year, we put our necks on the line and shared our predictions for the consumer trends we believed would shape 2025. We promised we’d come back and sense‑check ...
Margot McChlery
Margot McChlery
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Mabo’s Marketing Scoop: BFCM 2025. Clicks Were Easy. Conversions Weren’t.
Margot McChlery
Margot McChlery
Black Friday 2025 didn’t give us a neat headline. It wasn’t the explosive return some predicted, nor the collapse others feared. Instead, it was messy, expensive, and strangely ...
Margot McChlery
Margot McChlery
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Mabo’s Marketing Scoop: The Gift of Great Content Strategy This Season
Margot McChlery
Margot McChlery
Creating a content strategy can be a love-hate task for marketers. You know it needs doing, you know it’ll pay off, but it’s not always your favourite job on the list.
Margot McChlery
Margot McChlery
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4 Quick Last-Minute Checks to Do Before BFCM
Janine Heever
Janine Heever
Black Friday Cyber Monday arrives in a few days and even the most seasoned e-commerce teams are starting to feel the pressure. You’ve crafted the offers. You’ve built the ...
Janine Heever
Janine Heever
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Mabo’s Marketing Scoop: Organic and Paid Marketing in the Era of Zero-Click
Margot McChlery
Margot McChlery
Search is changing fast. Between Google’s new AI Overviews and the rise of GEO and AEO, more people are finding their answers without ever leaving the results page. That might ...
Margot McChlery
Margot McChlery
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Countdown to Christmas: Q4 Digital Marketing Guide
Natalia Cadavid
Natalia Cadavid
Every ecommerce business feels it when Q4 rolls around. Shoppers start browsing earlier, inboxes fill with offers, and competition for clicks and conversions ramps up fast. By the ...
Natalia Cadavid
Natalia Cadavid
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Meta’s New Ad-Free Subscriptions: What Marketers Need to Know
Adam Green
Adam Green
You’ve probably seen the news already, it’s the buzz of the marketing world at the moment, but just in case you haven’t, Meta has started rolling out ad-free subscriptions for ...
Adam Green
Adam Green
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Mabo’s Marketing Scoop: Cutting Through The Noise In Q4
Margot McChlery
Margot McChlery
With summer behind us and Q4 ahead, now’s the moment to sharpen your marketing strategy. Autumn signals more than just a change in weather, it marks the lead-up to one of the ...
Margot McChlery
Margot McChlery
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Q4 Ecommerce 2025: From PPC to Social, How to Make Every Click Count
Janine Heever
Janine Heever
It’s September, which means if you don’t already have your Q4 ecommerce strategy in place, the clock is ticking! No pressure, of course. The busiest shopping season of the year is ...
Janine Heever
Janine Heever
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