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 DIGITAL MARKETING INSIGHTS

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Read our latest posts on digital marketing.

September 26, 2017 • 4 min read
Get Your AdWords Advertising Ready For The Christmas Period

The busiest time of the year for most online retailers is nearly upon us, Christmas. For a lot of businesses this twelve week period eclipses the previous nine months of the year. More and more UK consumers are choosing to do their Christmas shopping early. Also and more importantly, they are ...
June 15, 2017 • 2 min read
The Joys Of Being A PPC Account Manager – Does Your Account Manager Really Care?

Every job has it’s difficulties. Being an account manager for one of the top 1% of Google Partner agencies in the UK is no different. There’s a hell of a lot of technical knowledge needed to navigate AdWords and turn an account around, and once it’s turned around there’s a lot of continued ...

Culture
May 19, 2017 • 2 min read
Why Are Third Party Reviews Important For Pay Per Click Advertising?

Digital Marketing
By Glen Barker
April 25, 2017 • 2 min read
What are Shopping Results on Google and How Do I Advertise There?

March 28, 2017 • 1 min read
Mabo are Officially in the Top 1% of UK PPC Management Agencies

Company News
February 08, 2017 • 5 min read
Why You Should Show Bing Some Love This Valentine’s Day

December 23, 2016 • 0 min read
Adwords Data Freshness

It’s important to know that the data you see in AdWords may not be an accurate reflection of current performance. Performance data is not available instantly in AdWords and some metrics only update once per day!

PPC, Technology
By Dean Yates
November 30, 2016 • 3 min read
The Advantage of Working With A Google Premier Partner

Mabo has recently been awarded Google Premier Partner status. This is, of course, a huge achievement for us as a company, and it shows just how far we have come in only three years. From our MD’s home office to Boho 5, Google now regards us as one of the top PPC Management agencies within the UK.
October 03, 2016 • 3 min read
How to Upgrade Standard Text Ads to ETAs

Google recently announced the new ETAs (Expanded Text Ads) feature which gives advertisers more character spacing in their text ads, introduces a second headline and revamps the old display url.

By Rob Jackson

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MABO'S MARKETING SCOOP: DIGITAL FATIGUE IS REAL
Margot McChlery
Margot McChlery
We were told that being constantly connected would make life better. All this access, all this information… surely that’s progress, right? But a lot of us are starting to admit, ...
Margot McChlery
Margot McChlery
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THE FUTURE OF INFLUENCER MARKETING IN 2025
Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
If you've spent any time on social media lately, you've probably noticed that influencer marketing isn't quite what it used to be. We're moving away from those big-budget ...
Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
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Mabo’s Marketing Scoop: The TikTok Effect On Shaping Discovery Commerce
Margot McChlery
Margot McChlery
Social Shopping is booming and TikTok is right at the centre of it. Alongside heading to Google or Amazon with a product in mind, shoppers are also discovering things they didn’t ...
Margot McChlery
Margot McChlery
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MABO'S MARKETING SCOOP: BRIDGING THE GAP BETWEEN URL AND IRL
Margot McChlery
Margot McChlery
In an increasingly digital world shaped by social media and AI, it’s easy for brands (especially in ecommerce) to feel disconnected from the real world their customers live in. ...
Margot McChlery
Margot McChlery
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Spring Clean Your Digital Marketing Strategy: Tips for 2025 Success
Janine Heever
Janine Heever
The new financial year has landed! Are your digital marketing efforts ready to grow with it?
Janine Heever
Janine Heever
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MABO'S MARKETING SCOOP: HOW CONSCIOUS CONSUMERS ARE RESHAPING RETAIL
Margot McChlery
Margot McChlery
Consumers are getting pickier, and for good reason. With the cost of living still high, people aren’t just looking for the cheapest option anymore. They want real value. That ...
Margot McChlery
Margot McChlery
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Mabo’s Marketing Scoop: The Digital Paradox
Margot McChlery
Margot McChlery
“Anyone, anywhere, can be lonely or socially isolated. Across all ages and regions, loneliness and social isolation have serious impacts on our physical and mental health, and the ...
Margot McChlery
Margot McChlery
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The Future of User-Generated Content in 2025
Janine Heever
Janine Heever
User-generated content (UGC) has become a cornerstone of ecommerce success, helping brands build trust and connect with customers on a deeper level. As we head into 2025, UK ...
Janine Heever
Janine Heever
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Consumer Trends 2025: Navigating Chaos, Creativity, and Connection
Margot McChlery
Margot McChlery
As the digital landscape evolves faster than ever, predicting consumer trends feels part science, part magic. We’ve been doing lots of research and digging, and we’re pretty ...
Margot McChlery
Margot McChlery
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