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In a Google ads account, keeping everything organised and under control is one of the main components of improving performance in the account. One of the best ways to do this is to have a campaign structure that best suits the type of account it’s being applied in.

Exciting news coming out of Mabo.

With Small Business Saturday just around the corner, Team Mabo have been thinking of ways in which we can support small businesses.

What Is A Google Premier Partner? The Google Partners programme is an initiative for advertising agencies who manage Google Ads accounts on behalf of their clients. The programme is made up of three tiers, all of which have a set of minimum requirements that must be met in order to qualify for the ...

In a nutshell, PPC (Pay Per Click) Management refers to the tasks, strategies, and processes involved in managing Pay Per Click advertising. However, it’s not quite that simple. PPC management is all about…

In the ever-changing world of PPC advertising, it is imperative that we stay on top of any new features and ensure that we are in-line with the industry’s best practice. Here at Mabo, we are committed to making sure that all our staff are trained and qualified to manage Google Ads & Microsoft ...

On the 3rd October 2019, the UK Search Awards released the shortlist for the 2019 ceremony. On the back of that, we were over the moon to see that we have received nothing short of SIX shortlists this year.

Some very exciting news coming out of Mabo today. We have been named as a finalist at the EMEA (Europe, Middles East and Asia) Google Premier Partner Awards for “Growing Business Online”.

You’re likely here because you’ve read the title of this piece and thought, “Hmm, I’ve got a small to medium-sized Google Ads account; some of this might be relevant to me” and so decided to check it out.