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 DIGITAL MARKETING INSIGHTS

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Read our latest posts on digital marketing.

Conversations You Should Be Having With Your PPC Agency

Matthew Soakell
by Matthew Soakell
on July 01, 2019

Can you remember the last time you had a conversation with someone where there wasn’t a screen involved? You didn’t check your phone, the TV wasn’t on in the background or you didn’t have your laptop ...

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June 26, 2019 • 2 min read
The best in Europe, two years running.

In March I signed off a blog post celebrating my win at the UK Biddable Media Awards by saying “here’s to more award wins”, but I didn’t quite expect to be writing another piece on another win this soon.

Awards
March 27, 2019 • 2 min read
What is PPC Bid Management?

PPC Bid Management can sometimes be an overwhelming task, even for the most experienced PPC account managers. However, don’t fret, I’m here to break it all down for you. The Google Ads platform essentially runs like an online auction. Advertisers bid on their keywords in Google Search and on their ...
March 11, 2019 • 0 min read
Mabo In Numbers

We are all about the facts and figures here at Mabo – so we want to shout about these numbers and why they are important to us as a multi-award-winning agency.

Company News
February 18, 2019 • 1 min read
Mabo On For A Hat-Trick At This Years North East Business Awards

Mabo are very proud to have been shortlisted for three awards at the 2019 North East Business Awards.

Awards
January 29, 2019 • 3 min read
What Is Attribution & Why Is It Important

What Is Attribution?
January 11, 2019 • 2 min read
Why I Chose A Digital Marketing Apprenticeship At Mabo

I am often asked why didn’t I choose to go to university to study Marketing as this would

Culture
November 12, 2018 • 2 min read
What is Click Fraud? And How Do You Protect Against It?

In 2017 alone, about 1 in 5 clicks on Google Ads were fraudulent, with the number slowly increasing every month. To put it simply, click fraud can be defined as: The fraudulent clicking of Pay Per Click adverts to generate fraudulent charges for advertisers. Pay Per Click is the key message here. ...

Click Fraud
November 12, 2018 • 1 min read
How Our Click Fraud Protection Tool Calculates Your Savings

How do we calculate your click fraud savings through our click fraud protection tool?

Click Fraud
August 30, 2018 • 2 min read
Mabo – One Of The First Fully Accredited Google CSS Partners

For those who don’t know, in mid-2018 Google launched their CSS (Comparison Shopping Service) Partner Programme on the back of their EU antitrust fine. This means that Google had to open up their Google Shopping platform to external comparison shopping sites to advertise.

CSS

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Mabo’s Marketing Scoop: The Gift of Great Content Strategy This Season
Margot McChlery
Margot McChlery
Creating a content strategy can be a love-hate task for marketers. You know it needs doing, you know it’ll pay off, but it’s not always your favourite job on the list.
Margot McChlery
Margot McChlery
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4 Quick Last-Minute Checks to Do Before BFCM
Janine Heever
Janine Heever
Black Friday Cyber Monday arrives in a few days and even the most seasoned e-commerce teams are starting to feel the pressure. You’ve crafted the offers. You’ve built the ...
Janine Heever
Janine Heever
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Mabo’s Marketing Scoop: Organic and Paid Marketing in the Era of Zero-Click
Margot McChlery
Margot McChlery
Search is changing fast. Between Google’s new AI Overviews and the rise of GEO and AEO, more people are finding their answers without ever leaving the results page. That might ...
Margot McChlery
Margot McChlery
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Countdown to Christmas: Q4 Digital Marketing Guide
Natalia Cadavid
Natalia Cadavid
Every ecommerce business feels it when Q4 rolls around. Shoppers start browsing earlier, inboxes fill with offers, and competition for clicks and conversions ramps up fast. By the ...
Natalia Cadavid
Natalia Cadavid
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Meta’s New Ad-Free Subscriptions: What Marketers Need to Know
Adam Green
Adam Green
You’ve probably seen the news already, it’s the buzz of the marketing world at the moment, but just in case you haven’t, Meta has started rolling out ad-free subscriptions for ...
Adam Green
Adam Green
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Mabo’s Marketing Scoop: Cutting Through The Noise In Q4
Margot McChlery
Margot McChlery
With summer behind us and Q4 ahead, now’s the moment to sharpen your marketing strategy. Autumn signals more than just a change in weather, it marks the lead-up to one of the ...
Margot McChlery
Margot McChlery
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Q4 Ecommerce 2025: From PPC to Social, How to Make Every Click Count
Janine Heever
Janine Heever
It’s September, which means if you don’t already have your Q4 ecommerce strategy in place, the clock is ticking! No pressure, of course. The busiest shopping season of the year is ...
Janine Heever
Janine Heever
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When Amazon Vanished From Google Shopping for 31 Days
Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
We barely had time to catch our breath. It feels like only yesterday we were talking about Amazon pulling out of Google Shopping Ads, and that’s because it practically was! Now, ...
Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
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Mabo’s Marketing Scoop: How AI Is Transforming Advertising, SEO and Strategy for SMEs
Margot McChlery
Margot McChlery
AI has quickly become part of everyday marketing, from the ads we run to the content we create. If you feel like AI in marketing is moving faster than you can keep up with, you’re ...
Margot McChlery
Margot McChlery
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