STAY UP TO DATE on INDUSTRY INSIGHTS WITH OUR EXPERT ARTICLES 

In a nutshell, PPC (Pay Per Click) Management refers to the tasks, strategies, and processes involved in managing Pay Per Click advertising. However, it’s not quite that simple. PPC management is all about…

In the ever-changing world of PPC advertising, it is imperative that we stay on top of any new features and ensure that we are in-line with the industry’s best practice. Here at Mabo, we are committed to making sure that all our staff are trained and qualified to manage Google Ads & Microsoft ...

On the 3rd October 2019, the UK Search Awards released the shortlist for the 2019 ceremony. On the back of that, we were over the moon to see that we have received nothing short of SIX shortlists this year.

Some very exciting news coming out of Mabo today. We have been named as a finalist at the EMEA (Europe, Middles East and Asia) Google Premier Partner Awards for “Growing Business Online”.

You’re likely here because you’ve read the title of this piece and thought, “Hmm, I’ve got a small to medium-sized Google Ads account; some of this might be relevant to me” and so decided to check it out.

Can you remember the last time you had a conversation with someone where there wasn’t a screen involved? You didn’t check your phone, the TV wasn’t on in the background or you didn’t have your laptop in front of you?

In March I signed off a blog post celebrating my win at the UK Biddable Media Awards by saying “here’s to more award wins”, but I didn’t quite expect to be writing another piece on another win this soon.

PPC Bid Management can sometimes be an overwhelming task, even for the most experienced PPC account managers. However, don’t fret, I’m here to break it all down for you. The Google Ads platform essentially runs like an online auction. Advertisers bid on their keywords in Google Search and on their ...

We are all about the facts and figures here at Mabo – so we want to shout about these numbers and why they are important to us as a multi-award-winning agency.