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Click Fraud

What is Click Fraud? And How Do You Protect Against It?

James Lees
by James Lees
on November 12, 2018

In 2017 alone, about 1 in 5 clicks on Google Ads were fraudulent, with the number slowly increasing every month. To put it simply, click fraud can be defined as: The fraudulent clicking of Pay Per ...

Read More
November 12, 2018 • 1 min read
How Our Click Fraud Protection Tool Calculates Your Savings

How do we calculate your click fraud savings through our click fraud protection tool?

Click Fraud
August 30, 2018 • 2 min read
Mabo – One Of The First Fully Accredited Google CSS Partners

For those who don’t know, in mid-2018 Google launched their CSS (Comparison Shopping Service) Partner Programme on the back of their EU antitrust fine. This means that Google had to open up their Google Shopping platform to external comparison shopping sites to advertise.

CSS
May 18, 2018 • 2 min read
What A Moment! – We Are Proud To Be Named As The Best Small PPC Agency In Europe

Awards
May 08, 2018 • 2 min read
Mabo Turns Five!

Company News
By Lee Mableson
March 28, 2018 • 2 min read
Mabo Are Winners At The UK Biddable Media Awards

Earlier this month myself and two colleagues from the Mabo Business Development Team packed up our Sunday best and headed down to London for the annual UK Biddable Media Awards.

Awards
November 23, 2017 • 4 min read
Top 5 Tips For Having Your AdWords Advertising Ready For The New Year

Ok I get it…it’s not even December yet. We’re all thinking about Christmas and how best to make an impact in our respective industries, but New Year is looming and failing to plan is planning to fail, or something along those lines.

By Stephen Cumberworth
November 21, 2017 • 4 min read
Bing Ads Management From Mabo – Bring Bing Into Your Paid Search Strategy For 2018

September 26, 2017 • 4 min read
Get Your AdWords Advertising Ready For The Christmas Period

The busiest time of the year for most online retailers is nearly upon us, Christmas. For a lot of businesses this twelve week period eclipses the previous nine months of the year. More and more UK consumers are choosing to do their Christmas shopping early. Also and more importantly, they are ...
June 15, 2017 • 2 min read
The Joys Of Being A PPC Account Manager – Does Your Account Manager Really Care?

Every job has it’s difficulties. Being an account manager for one of the top 1% of Google Partner agencies in the UK is no different. There’s a hell of a lot of technical knowledge needed to navigate AdWords and turn an account around, and once it’s turned around there’s a lot of continued ...

Culture

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