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 DIGITAL MARKETING INSIGHTS

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Read our latest posts on digital marketing.

Tap Into Intent To Generate Leads.

Holly McMullan
by Holly McMullan
on September 07, 2020

Consumers are more engaged with businesses who can meet their needs from home right now–and they’re more willing to move to those who can. If like me, during lockdown you will have potentially seen ...

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August 27, 2020 • 1 min read
Winners Of The Best Use Of Automation At The UK Biddable Media Awards

Mabo won the “Best use of Automation” award at the 2020 UK Biddable Media Awards!!!

Awards
August 25, 2020 • 1 min read
Mabo Are Named As Company Of The Year At The Tees Tech Awards!

We are hugely proud to announce that we were named as the “Company of the Year” at the very first Tees Tech Awards that were held on the 20th August 2020.

Awards
August 11, 2020 • 3 min read
How Many Types Of Facebook Ads Are Out There For Your Business?

Possibly the biggest social media platform ever, you will have been living under a rock if you have not heard of Facebook!! The popular social media platform is used for both advertising and social purposes, you know what I mean, sharing lost cat posters, checking out your favourite restaurant, the ...
August 06, 2020 • 4 min read
How do we re-engage with our audiences?

Remarketing is a great way to re-connect with users who previously interacted with your website and your products. Using remarketing audiences will help in increasing your brand awareness as well as reminding those users to make that all-important purchase. We can use these audiences in different ...
June 23, 2020 • 3 min read
Be More Proactive and Less Reactive: Smart Bidding In Turbulent Times

The widespread impacts of COVID-19 and the subsequent lockdown conditions, that we have become very familiar with over recent months, have certainly resulted in turbulent times for businesses and marketers alike.

PPC, Strategy, Automation
By Richard Graham
June 11, 2020 • 3 min read
Google Shopping Feed Enhancement. What Is It & Why?

The PPC industry is ever-evolving and we are already in an A-I learning era. The advancement in Google’s Smart Bidding has meant us as a specialist PPC agency have had to learn and adapt ourselves in the way we manage accounts moving forward.

By Glen Barker
March 30, 2020 • 3 min read
Enriching Your Products With A Supplemental Feed

With Google Shopping now contributing almost 60% of Google Ad’s clicks for retailers, the need for a strong shopping feed is more important than ever. By using a supplemental feed, you have the opportunity to enrich your feed as a retailer by running one alongside your primary feed. This enables ...
February 11, 2020 • 4 min read
The Benefits of Smart Bidding

Smart Bidding is a set of conversion-based bid strategies that make use of machine learning to optimise your bids when they enter the auction. It takes into account a huge range of signals to make sure each bid is tailored to maximise on both conversions and conversion value.
February 04, 2020 • 3 min read
Search Agency of the Year – Northern Digital Awards

Some very very very exciting news coming out of Mabo. We were named as the “Search Agency of the Year” at the 2020 Northern Digital Awards!!!!

Awards

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MABO'S MARKETING SCOOP: HOW CONSCIOUS CONSUMERS ARE RESHAPING RETAIL
Margot McChlery
Margot McChlery
Consumers are getting pickier, and for good reason. With the cost of living still high, people aren’t just looking for the cheapest option anymore. They want real value. That ...
Margot McChlery
Margot McChlery
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Mabo’s Marketing Scoop: The Digital Paradox
Margot McChlery
Margot McChlery
“Anyone, anywhere, can be lonely or socially isolated. Across all ages and regions, loneliness and social isolation have serious impacts on our physical and mental health, and the ...
Margot McChlery
Margot McChlery
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The Future of User-Generated Content in 2025
Janine Heever
Janine Heever
User-generated content (UGC) has become a cornerstone of ecommerce success, helping brands build trust and connect with customers on a deeper level. As we head into 2025, UK ...
Janine Heever
Janine Heever
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