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Culture

Why I Chose A Digital Marketing Apprenticeship At Mabo

Katherine Henderson
by Katherine Henderson
on January 11, 2019

I am often asked why didn’t I choose to go to university to study Marketing as this would

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November 12, 2018 • 2 min read
What is Click Fraud? And How Do You Protect Against It?

In 2017 alone, about 1 in 5 clicks on Google Ads were fraudulent, with the number slowly increasing every month. To put it simply, click fraud can be defined as: The fraudulent clicking of Pay Per Click adverts to generate fraudulent charges for advertisers. Pay Per Click is the key message here. ...

Click Fraud
November 12, 2018 • 1 min read
How Our Click Fraud Protection Tool Calculates Your Savings

How do we calculate your click fraud savings through our click fraud protection tool?

Click Fraud
August 30, 2018 • 2 min read
Mabo – One Of The First Fully Accredited Google CSS Partners

For those who don’t know, in mid-2018 Google launched their CSS (Comparison Shopping Service) Partner Programme on the back of their EU antitrust fine. This means that Google had to open up their Google Shopping platform to external comparison shopping sites to advertise.

CSS
May 18, 2018 • 2 min read
What A Moment! – We Are Proud To Be Named As The Best Small PPC Agency In Europe

Awards
May 08, 2018 • 2 min read
Mabo Turns Five!

We turn 5 on the 13th May 🙂 5 successful years, each one better than the last. Given it’s a milestone I thought I’d write a quick blog looking back.

Company News
By Lee Mableson
March 28, 2018 • 2 min read
Mabo Are Winners At The UK Biddable Media Awards

Earlier this month myself and two colleagues from the Mabo Business Development Team packed up our Sunday best and headed down to London for the annual UK Biddable Media Awards.

Awards
November 23, 2017 • 4 min read
Top 5 Tips For Having Your AdWords Advertising Ready For The New Year

Ok I get it…it’s not even December yet. We’re all thinking about Christmas and how best to make an impact in our respective industries, but New Year is looming and failing to plan is planning to fail, or something along those lines.

By Stephen Cumberworth
November 21, 2017 • 4 min read
Bing Ads Management From Mabo – Bring Bing Into Your Paid Search Strategy For 2018

September 26, 2017 • 4 min read
Get Your AdWords Advertising Ready For The Christmas Period

The busiest time of the year for most online retailers is nearly upon us, Christmas. For a lot of businesses this twelve week period eclipses the previous nine months of the year. More and more UK consumers are choosing to do their Christmas shopping early. Also and more importantly, they are ...

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Mid-Year Digital Marketing Review: What's Changed in 2026 So Far?
Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
We're only just past the halfway mark of 2026, but it's already been a significant year for digital marketing.
Sarah de Leeuw-Kent
Sarah de Leeuw-Kent
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From Hashtags to Keywords: How Social SEO is Changing Discovery
Chloe Moloney
Chloe Moloney
We're having a little #ThrowbackThursday of our own today. There was a time when hashtags were the thing to use on social media. You'd squeeze as many as possible onto the end of ...
Chloe Moloney
Chloe Moloney
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How to Get the Best Out of Your AI Max Implementation Strategy
Sam Hood
Sam Hood
In Part 1, we looked at why AI Max matters and what it tells us about the future of Search advertising. We explored how Google is moving further towards intent-led automation, and ...
Sam Hood
Sam Hood
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Google AI Max: Why Marketing Managers Should Be Paying Attention
Sam Hood
Sam Hood
If you spent any time in Google Ads, you've probably spotted AI Max popping up all over the shop.
Sam Hood
Sam Hood
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Structuring Content for the AI-First Era
Stephen Foy
Stephen Foy
In our recent article on SEO vs GEO, we looked at how AI is changing search visibility and how people find content online. But knowing about this shift is just the start. Now ...
Stephen Foy
Stephen Foy
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SEO vs GEO: Understanding the Future of Search Visibility
Stephen Foy
Stephen Foy
For years, Search Engine Optimisation (SEO) was largely about visibility in search engines and competing for those coveted ‘Top 10 blue link’ results. If your website had the ...
Stephen Foy
Stephen Foy
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How to use Pinterest in your marketing mix and drive growth
Chloe Moloney
Chloe Moloney
If you’re going to use Pinterest to its full potential, it helps to think beyond just “posting pretty pictures.” At its best, Pinterest sits somewhere between search, social, and ...
Chloe Moloney
Chloe Moloney
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Why Pinterest Audiences Drive More Conversions
Chloe Moloney
Chloe Moloney
When most brands think about paid social, Pinterest does not always make the list (a crying shame if you ask us!). Meta and TikTok usually steal the spotlight, while Google gets ...
Chloe Moloney
Chloe Moloney
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What is Google Tag Gateway (and how it can help recover lost conversion data)
Sam Hood
Sam Hood
Over the past few years, tracking has got harder. With tighter privacy rules, browser restrictions, and the decline of third-party cookies, we simply don’t have the same level of ...
Sam Hood
Sam Hood
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